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DLF Limited is India's largest real estate company in terms of revenues, earnings, market capitalisation and developable area. It has a 63-year track record of sustained growth, customer satisfaction, and innovation. The company has approximately 240 msf of completed development and 432 msf of planned projects. While the company initially started as an NCR-focused real estate player, over the years, it has expanded its development operations across the country and has significant presence in almost all important cities in India.

DLF is the only company in India in the Consumer validated category from the real estate sector to have been awarded “Superbrand ranking”.

It was also conferred the Best Global Developer Award for 2009 by Euromoney magazine at Euromoney’s Fifth Annual Real Estate Awards – the most prestigious awards in global real estate.

DLF is dedicated towards creating best quality products and aims to be trustworthy as far as customers are concerned. It promises to create its products in accordance with highest global standards.

The company’s primary business is development of residential, commercial and retail properties. It has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market.

DLF has been a trendsetter in contemporary urban development and housing. It pioneered the ‘walk to work’ concept and is Founder and pioneer of "Grade A - office leasing market" in India. It has become a preferred name with many IT & ITES majors and leading Indian and International corporate giants.

Its foray in the retail segment is also commendable bringing about a paradigm shift in the industry by redefining shopping, recreation and leisure experiences. One of the finest creations has been the DLF Emporio which is the first luxury mall in India.

DLF believes that the following are its primary competitive strengths:

  • Brand name and reputation: DLF has a 63-year history of service excellence. DLF retains internationally and nationally renowned architectural, construction and consulting firms for its projects.

  • Extensive land reserves: The Company recognizes that extensive land reserves are the most important resource for a real estate developer.

  • Scale of Operations:  The Company’s size allows it to benefit from economies of scale. DLF is able to purchase large plots of land from multiple sellers, thus enabling it to aggregate land at lower prices.

  • A tradition of innovation:  DLF has a tradition of innovation in the Indian real estate market. It is one of the first developers to anticipate the need for townships on the outskirts of fast growing cities and is generally credited with the growth of Gurgaon.

  • Experienced and dedicated management:  The Company has an experienced, highly qualified and dedicated management team.
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