About Us :
Ambuja Cements Limited was set up in the late 80s. The cement industry presented an
opportunity of steady growth and ethical competition to the promoters.
However, a decade later, it became one of world’s most efficient
cement companies producing the finest cement in the world at
the lowest cost. While adhering to the most stringent international
Today, Ambuja is the 3 rd largest cement company in India,
with an annual plant capacity of 16 million tonnes including
Ambuja Cement Eastern Ltd. and revenue in excess of Rs.3298 crores.
More importantly, its plants are some of the most efficient
in the world. With environment protection measures that are on
par with the finest in the developed world.
But the company’s most distinctive attribute is its approach
to the business.
Ambuja believes its most valuable assets aren’t cement plants.
They are the people who run the plants.
This unique vision is encapsulated in the company’s homegrown
philosophy of giving people the authority to set their own targets,
and the freedom to achieve their goals.
It’s called ‘I can’’
This simple vision has created an environment where there are
no limits to excellence, no limits to efficiency. And has proved
to be a powerful engine of growth for the company.
As a result, Ambuja has consistently raised the bar in all
aspects of the cement industry.
Be it transportation, plant efficiency, brand building or human resource development.
Take a look:
First plant set up in record time
When Ambuja set up its first plant in 1986, the accepted
time period for installing a plant was 3 years.
Ambuja, did it in less than 2 years. And with a significantly
lower capital expenditure.
In 1993 the company went a step further and bettered its own
record. Ambuja's second plant was installed in a mere 13
months - the quickest time for setting up a one million tonne
A whole new way of transporting cement
In the early 90s, almost all cement in India travelled by rail
or road. And in bags. A mode that involves deterioration of both,
the quality and volume of cement.
In 1993, Ambuja Cement set up a complete system of transporting
bulk cement via the sea route.
Making it the first company in India to introduce bulk cement movement by sea.
Others followed and today, about 10% cement travels by this new route.
The facility comprises: A dedicated port at the Gujarat plants,
capable of berthing 40,000 DWT vessels, three bagging terminals
at Mumbai, Surat and Sri Lanka, and seven special bulk cement
This capability has enabled us to supply fresh cement to many
coastal markets – domestic and international.
Branding a commodity
Cement is a commodity, sold largely on price. Ambuja Cement
was the first company to create a brand out of cement and command
It was also the first to introduce a special cell, providing
technical services to consumers and masons. Today, this has become
the norm in cement marketing.
The trick of course was to provide a consistently high
quality of cement, backed by excellent service.
This was reinforced by a strong dealer network.
The result is that customers are ready to pay 2-3% premium for Ambuja Cement
for the value they receive. Ambuja Cement is the top brand in Western, Northern,
Central and Eastern India.
Ambuja Cement exports almost 17% of its production in a very
competitive international environment. For the last ten years,
Ambuja Cement remains India’s highest
exporter of cement.
This has been possible for two reasons –
One, the quality of cement matches the best in the world.
Two, the dedicated bulk cement transportation capability at
our Gujarat plant.
From the outset, Ambuja has believed that a cement plant cannot
flourish at the cost of the environment. That’s why it adheres
to the most rigorous international environmental norms.
The pollution levels at all its cement plants are even lower
than the rigorous Swiss standards of 100 mg/NM 3.
At the Gujarat plants, surface miners have been
employed to scrape the surface of the mines. Thus ensuring that
all the mining is totally blast free. There is no noise or air
Similarly at the Himachal Pradesh plant, Ambuja has employed
techniques that have made mining absolutely safe and pollution
Not surprisingly then, the company has consistently won awards
for its pollution free plants. Awards as prestigious as the National
Award for Outstanding Pollution Control and The Eco-Gold Star
of Tata Energy Research Institute (TERI).
Corporate Social Responsibility
In 1991, the company set up Ambuja Cement Foundation to trigger
all-round development of the people around its cement plants.
The Foundation decided to traverse the difficult but more productive
path of helping the people to help themselves. With great dedication
and commitment, the foundation energized the local people to
participate and own their development process. It became a facilitator
and catalyst, rather than a one-time fund provider. It developed
easily replicable and sustainable modules for water management,
sustainable agriculture and healthcare.
All this effort in discharging its social responsibility has
earned the company recognition across Asia.
Building of a cement plant in record 13 months.
2.8 kilometer conveyor belt running through three hills was
constructed in just 9 months.
Introduced a completely new system of transporting cement in
India – the bulk cement transportation by sea.
Introduced complete blast free limestone mining by using the
surface miner in limestone mining for the first time in India.
Created water reservoirs in used up mines and raised the water
table in arid areas.
Our plants have achieved the lowest pollution levels – comparable
with the most strongest Swiss standards.
- National Award for commitment to quality by the Prime Minister
- National Award for outstanding pollution control by the
Prime Minister of India.
- Eco-Gold Star by TERI
- Best Export Award by CAPEXIL.
- Award for Corporate Social Responsibility by
Business World – FICCI
- International AwardFor Rural Development by
Asian Management Institute (AIM)
- ISO 9002 Quality Certification.
- ISO 14000 Certification for environmental systems.
Established – 1986.
Total Capacity – 15 million tonnes.
Infrastructure – Dedicated port at Gujarat. Capable of
berthing 40,000 DWT vessels with carrying capacity of 20,000 tonnes.
Packing terminals at Mumbai, Surat and Sri Lanka.
Seven dedicated bulk cement ships.