ITC- Foods Division
The Foods Division is today represented in 4 categories in the market.
- Ready To Eat Foods
- Snack Foods
ITC Limited Foods Division has a notable presence in the market
with brands like 'Aashirvaad', 'Sunfeast', 'Kitchens of India',
'Minto' and 'Candyman.'
The packaged foods business is an ideal avenue to leverage ITC's
proven strengths in the areas of hospitality and branded cuisine,
contemporary packaging and sourcing of agricultural commodities.
ITC has stood for quality products for over 90 years to the Indian
consumer and several of its brands are today internationally benchmarked
The Foods business carries forward this proud tradition to deliver
quality food products to the consumer. All products of ITC's Foods
Division available in the market today have been crafted based on
consumer insights developed through extensive market research. Apart
from the current portfolio of products, several new and innovative
products are under development in ITC's state-of-the-art Product
Development facility located at Bangalore.
Leadership in the Foods business requires a keen understanding of
the supply chain for agricultural produce. ITC has over the last
90 years established a very close business relationship with the
farming community in India and is currently in the process of enhancing
the Indian farmer's ability to link to global markets, through the
e-Choupal initiative, and produce the quality demanded by its customers.
This long-standing relationship is being leveraged in sourcing best
quality agricultural produce for ITC's Foods Division.