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Table of contents
1.
Introduction
2.
Ecommerce business solutions using AR
2.1.
Preview Placement
2.2.
Virtual try-on
3.
Merchant-side benefits of using AR
4.
Customer-side benefits with AR
5.
How to implement AR in eCommerce
6.
Frequently Asked Questions
6.1.
What is AR?
6.2.
What is the difference between AR and VR?
6.3.
Is AR really getting used?
7.
Conclusion
Last Updated: Mar 27, 2024

AR in E-commerce Industry

Author Ankit kumar
0 upvote
Master Python: Predicting weather forecasts
Speaker
Ashwin Goyal
Product Manager @

Introduction

Have you ever hesitated to buy some online products just because you aren’t sure how they will look in reality or will it work for you or not? There are still some purchases for which we need more contextual information. Augmented reality in E-commerce sorts this problem to a great extent. With AR, one can get a more enticing shopping experience. According to Google’s 2019 AR Survey, around 66% of people are willing to use AR when purchasing decisions.

Ecommerce business solutions using AR

Preview Placement

“What will this refrigerator look like in my kitchen?”, ”How big is this bed according to my living room?”. These questions arise when we go on to buy something like these, even when we are looking at the physical item in the store.AR provides the solutions to these confusing questions. We can preview what the product will look like when placed in our environment with AR. Using AR has some good results like in online furniture buying, the conversion rates have been increased.
 

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Virtual try-on

Shopping for wearables online has some significant issues, at least in our heads. The quality, fitness, real appearance, and many more. Well, some innovative companies are providing solutions to these problems. They are using AR to make the product try on first and then choose which one to pick. One good example is lenskart. lenskart lets you wear the frames and then expect a decision from you. It benefits both e-commerce merchants and customers.
 


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Merchant-side benefits of using AR

  1. Lower Return Rates
    Using AR removes potential unknown risks associated with products by displaying all details about products. This leads to lower return rates which in turn does not bother the merchant much and reduces the overhead expenses of delivery.


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  2. Increased Shopping Time
    Helping customers to have a smooth shopping experience by guiding them to the aisle they want to reach with the help of AR will result in increased shopping time and an enhanced conversion rate.
     
  3. Reach New Customers
    When you sound different from others, sure, the crowd will follow you. With AR in your business, you can achieve this.
     
  4. Improvement in customer relationships
    AR not only helps reach new customers but also helps building long lasting and trusting relationships.  

Customer-side benefits with AR

  1. Increased Consumer Confidence
    The whole idea of blending AR with e-commerce is to increase consumer confidence and get them satisfied with online shopping. Data shows that consumers now are more comfortable and even more engaged in online shopping. It enables the customers to personalize and configure product designs by employing AR in the Retail and E-Commerce sector.
     
  2. Customization
    Customers want to explore products in different colors, designs, and patterns. It is a lot easier to customize the products with AR. All we need is a 3D model.

How to implement AR in eCommerce

Following are the steps to get started with implementing AR in your next eCommerce business:

  1. Select an AR adoption team leader to manage your implementation
  2. Set an AR adoption budget
  3. Review your operations and identify where it might make sense to implement AR
  4. Define goals for your AR implementation
  5. Pick KPIs to define benchmarks and chart progress
  6. Design strategies to achieve your objectives
  7. Choose supporting technology solutions
  8. Build optimized 3D models of the appropriate size and format 
  9. Track your performance against your KPIs to measure the impact 
  10. Make adjustments and improvements

Frequently Asked Questions

What is AR?

AR or Augmented Reality is a means by which our physical world can be combined with Digital Information.AR provides a way to superimpose our physical world with computer-generated images.

What is the difference between AR and VR?

VR totally leads to the world of artificial creation, whereas AR blends/augments our real world with computer-generated images.

Is AR really getting used?

Yes, AR is widely getting used by shoppers to influence their consumers. In India, a good example is lenskart.AR is no longer the preserve of sci-fi movies, instead it is the virtual reality today.

Conclusion

In this article, we have extensively discussed the use of AR in the ecommerce sector and various issues which can be dealt with by AR. Examples are big-size appliances, furniture, etc., as it is very difficult to interpret how the product will look like in reality.

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