Different Types Of Digital Marketing

Introduction 💁

Digital marketing is any form of advertisement that promotes online branding. Digital marketing includes email marketing, digital advertising, social media marketing, etc. Advertisers aim at reaching the maximum audience to promote the brand or the product. Digital marketing is achieved by targeting the following,

• Blogs
• Websites
• Electronic books
• Automation Tools
• Social Networking Channels
• Online Brochures

Digital Marketing 📢

There are various types of digital marketing. In this section, we will try and discuss some of them in brief. 

Content Marketing

Content is one of the most common forms of digital marketing. It uses blogs, social media posts, and articles to target a specific audience. Content marketing targets a specific audience to increase audience engagement and, in turn, increase profits. Content marketing is also used to increase brand awareness and website traffic. Let us discuss some of the common focus points associated with content marketing,

• News Articles
• EBooks
• Press Releases
• Images
• Videos
• Blogs
• Social Media Posts
• Infographics

Social Media Marketing

Social Media Marketing or SMM is yet another very important form of digital marketing. SMM is a fairly new form of digital marketing but is in the trend. Social media platforms like Instagram, Facebook, Twitter, Linkedin, etc., provide a huge platform for businesses to promote and advertise their products to a huge audience. The importance of social media in day-to-day life has made social media marketing a very reliable source of digital marketing. People can advertise their products to millions of people with a single post. 

SEM And PPC

SEM stands for Search Engine Marketing, and PPC stands for Pay Per Click. Both SEM and PPC are forms of marketing in which the advertisers pay Google or any other search engine company to display their ads on the SERP or search engine results pages. Advertisers bid for a particular keyword, and whenever that keyword is searched, their ad is displayed on the SERP. The advertisers only pay if the ad is clicked by the customer or the searcher. That is why it is also called Pay Per Click Marketing. PPC is also used for social media advertisements such as Twitter Ads, Facebook Ads, Quora Ads, etc.

Affiliate Marketing

In affiliate marketing, an external person or affiliate is hired to promote the product and increase its sales of the product. The affiliate is paid a commission for each product sold. In affiliate marketing, an external is paid a commission for promoting or selling each product. Affiliate marketing is implemented using links digitally. Each affiliate is provided with a unique link, and every time a purchase is made using the affiliate’s link, the affiliate is provided with a commission. 

Mobile Phone Advertising

Mobile phone advertising aims at targeting the audience through their smartphone using SMS, mobile applications, and websites. 

Email Marketing

Email Marketing is aimed at targeting the audience using their emails. Advertisers share commercial emails to people or groups of people to advertise their products. Advertisers also share emails about discounts, offers, and events with potential customers to promote their products. Potential customers are also sent daily updates to customers to keep them updated. 

Influencer Marketing

With the growth in social media and YouTube, influencer marketing has also gained quite popularity among advertisers. Advertisers contact people who have the influence to advertise their products. Influencers advertise the product to their audience. Influencers are paid a commission every time a purchase is made using their referral code. 

Now let's discuss some frequently asked questions associated with digital marketing.

Frequently Asked Questions

What is the average salary of a digital marketer?

The average salary of a digital marketer is around two lakhs per annum. The salary can also increase up to six lakhs per annum after gaining experience.

Do we require a degree to become a digital marketer?

The foremost advantage of being a digital marketer is that you do not require a degree to become a digital marketer. You can gain the skills on your own required for being a digital marketer. 

What are the skills required for being a digital marketer?

Being a digital marketer requires skills like data analysis, communication skills, basic design skills, content creation, etc. 

What are the important steps in digital marketing?

There are three main components in digital marketing, lead generation, lead capturing, and lead nurturing.