Introduction
Email marketing is the act of sending emails as a commercial message, typically to a group of people. These emails are sent to customers to spread awareness for a newly launched product or to increase the traffic on a website.
Email marketing is the most potent type of digital marketing. It provides the advertisers with the highest return on the invested money. In email marketing, advertisers collect the email addresses of users by providing the users with free gift hampers in return. There are various types of emails sent in email marketing,
- Promotional Emails
- Transaction Emails
- Informational Emails
- Welcome Emails
Email Marketing
With the increase in email marketing, there is a rise in job opportunities for email marketers. Email marketers are people specifically hired to promote email marketing for the company.
In this blog, we will discuss five software used for email marketing.
In this section, we will discuss the five most commonly used email marketing software,
- Mailchimp
- Sendinblue
- ActiveCampaign
- ConvertKit
- Drip
Mail Chimp
Mail Chimp was founded in the year 2001 by Ben Chestnut. Mail Chimp still remains one of the most commonly used email marketing software. Mail Chimp offers the advertisers four plans, namely,
- Premium
- Standard
- Essentials
- Free
Mail Chimp recommends using the standard package for companies. The monthly charges for paid subscriptions vary on the number of emails sent daily. In the case of the free subscription, the advertisers are allowed to send 2,000 emails daily and are limited to 10,000 emails monthly.
Advantages |
Disadvantages |
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Mail Chimp can be easily integrated with various programming tools.
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The free subscription does not provide chat and email support.
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Advertisers can sell products on Mail Chimp.
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In the free subscription, advertisers can no longer schedule emails.
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Mail Chimp provides features like geo-tracking of the client, Google Analytics Integration, etc.
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Mail Chimp has very strict policies against affiliate marketing. |
Sendinblue
Sendinblue was founded in the year 2007 by Kapil Sharma and Armand Thiberge. Sendinblue is yet another potent software that can be integrated with various programming tools such as WordPress, Shopify, Microsoft Outlook, Google Analytics, etc. Sendinblue is available to advertisers in six different languages and is equipped with an outstanding user interface.
Similar to Mail Chimp, Sendinblue also has four different subscriptions,
- Enterprise
- Premium
- Lite
- Free
Advantages |
Disadvantages |
| It informs the advertiser about the active emails. |
Sendinblue does not support a lot of templates.
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| Sendinblue is available in six different languages. |
Sendinblue has limited drag-and-drop features.
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Sendinblue has an outstanding user interface.
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Although Sendinblue can be integrated with various tools, it still can not be integrated with various important tools. |
Active Campaign
Active Campaign was founded in the year 2003 by Jason VandeBoom. Active Campaign can be integrated with over 800 programming tools. Some of the tools are WordPress, Paypal, Shopify, Facebook, Stripe, etc.
Active Campaign also has four subscription plans. On top of that, it provides the advertisers with a 14-day free trial. The four subscription plans are,
- Enterprise
- Professional
- Plus
- Lite
Active Campaign does not provide any free plans.
Advantages |
Disadvantages |
| Active Campaign can be integrated with over 800 tools. |
Active Campaign does not provide any free plans.
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| Active Campaign supports migration from one tool to another. |
Active Campaign does not provide good user reports.
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Convertkit
Convertkit was founded in the year 2013 by Nathan Barry. Convertkit is subscriber oriented rather than audience oriented.
Convertkit provides three basic subscription plans,
- Free
- Creator
- Creator Pro
The free plan supports up to 300 subscribers per month.
Advantages |
Disadvantages |
| Convertkit provides features such as tags and segments. |
Convertkit has a limited number of templates and A/B testing.
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| Convertkit supports integration with various tools. |
Convertkit lacks customization for cold or inactive subscribers.
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Convertkit supports integration with various tools.
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Drip
Drip is yet another email marketing software that is often used by advertisers. Drip can be easily integrated with tools such as Shopify, Sleeknote, BigCommerce, WooCommerce, etc.
Drip provides two subscription plans,
- Email+SMS
Advantages |
Disadvantages |
| Drip provides the option of split testing |
Drip lacks behind in landing page features
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| Drip also provides the feature of liquid email templating. |
Unlike many email marketing software, Drip does not provide free subscription plans.
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Now let's discuss some frequently asked questions associated with email marketing.
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