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Google Ads
Facebook Ads
Difference between Google and Facebook Ads
Frequently Asked Questions
Which is better, Google Ads or Facebook Ads?
What are the three basic types of Google Ads?
What are the KPIs used to measure the performance of a Facebook Ads campaign?
Last Updated: Mar 27, 2024

Google Ads vs Facebook Ads

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Ashwin Goyal
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Promoting products and services through advertisements has been a marketing strategy for a long time. Paid and online advertising methods can reach a larger crowd via the internet. Ad marketing platforms of Google and Facebook are efficient and yield excellent results. This blog will highlight the differences between Google and Facebooks Ads. 

Google Ads

It is an Ads marketing platform by Google that provides various formats and features to customise ads for different business goals to the public. It is one of the most commonly used PPC (Pay-per-Click) platforms where text-based advertisements are created to target specific keywords. Advertisers bid on keywords included in the search queries of Google users in the hopes that their ads will be displayed along with the search results. The advertiser is charged a certain amount each time a user clicks on an ad, hence the name “pay-per-click advertising.” Google Ads helps users find new customers based on keywords, which is very effective.

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Source: RiseUp Strategies

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Facebook Ads

Facebook is a popularly used social media, thus providing an excellent opportunity to reach out to millions of customers for your product. Facebook Ads help customers find you for the product they require. The Facebook Ad Manager is an all-in-one tool for creating ads managing them, and tracking how well they perform. It provides various formats and themes to help you attract the right audience and influence them. Users can also get close insights into their Ads and determine the right marketing strategy for their product.

Difference between Google and Facebook Ads

Google Ads advertises through a search engine Facebook Ads through social media. Both offer effective and cost-efficient advertising strategies for businesses. One significant difference is that Google helps you find customers, and Facebook helps customers find you. Following are the other key differences between the two.

Difference between Google and Facebook Ads

Frequently Asked Questions

Which is better, Google Ads or Facebook Ads?

Google Ads can be preferred over Facebook for specific marketing goals and business types. For businesses in the service industry, Google Ads are better suited as customers are targeted based on search intent. Advertising on both Facebook and Google will make a successful marketing campaign.

What are the three basic types of Google Ads?

Search Network campaigns that are usually in text form are shown on Google Search results pages when someone searches for a product similar to yours. Display Network campaigns are image ads that appear on websites that customers visit. Video campaigns involve a 6 to 15-second video played on YouTube.

What are the KPIs used to measure the performance of a Facebook Ads campaign?

Reach tracks the number of views for your ads. It shows only unique views. Link Clicks is a metric that helps gauge the impact of a Facebook Ads campaign. The Return on Ad Spend metric helps analyse the cost of running a campaign and its profits. 


This blog discusses the key differences between Google Ads and Facebook Ads. Check out our articles on Introduction to MarketingTypes of Digital MarketingPPC Marketing and Search Engine Marketing. Explore our Library on Coding Ninjas Studio to gain knowledge on Data Structures and Algorithms, Machine Learning, Deep Learning, Cloud Computing and many more! Test your coding skills by solving our test series and participating in the contests hosted on Coding Ninjas Studio! 

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