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Table of contents
Google Analytics
Benefits of Google Analytics
Setting up a Google Analytics account
Steps to use Google Analytics
Uses of Google Analytics
Google Analytics measure
Frequently Asked Questions
What Cannot be measured in Google Analytics?
What is a decent bounce rate?
What affects bounce rate?
What is the ideal use of Google Analytics?
Last Updated: Mar 27, 2024

Google Analytics

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Google Analytics is a platform inside the Google Marketing Platform brand. It measures and reports website traffic. Google Analytics is a web analytics tool. After purchasing Urchin, Google launched the service in November 2005. In this article, the reader will learn about what Google Analytics is and what it does. We will also discuss its benefits, steps to set up a Google Analytics account, and its uses.

Google Analytics

Google Analytics

The free version of Google Analytics is sometimes referred to as the industry leader and most widely used analytics package. Regarding report validity and sample sizes. Google Analytics 360, the commercial edition of GA, provides some extra capability. However, it's mostly for websites that get more than 10 million visitors every month. The free version of Google Analytics is ideal for the vast majority of websites.


Google Analytics is regarded by many marketers as the only reliable source of information for website traffic, engagement, and conversion analytics due to its functionality and vast market acceptance.

Google Analytics may follow a user or customer's journeys. And it provides detailed information about locations, devices, and the channels they use. The on-site activities, goals attained, exit points, and repeat visitors—a sign of loyalty—can all be tracked after these journeys.

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Benefits of Google Analytics

For the majority of marketing requirements, Google Analytics is a great option. The following are some advantages of Google Analytics' free, basic version:

  • It's unpaid.
  • It is simple to implement and set up.
  • It has an intuitive user interface.
  • It provides data collecting, dashboards, and reports that are configurable.
  • There are basic and complex choices accessible.
  • With other Google products, it allows seamless integration.
  • It provides a post-click connection with traffic sources other than Google, such as Facebook, Yahoo, and Bing.
  • It offers comprehensive, beneficial insights regarding web-behavior.

Setting up a Google Analytics account

Google Analytics can be accessed at:



The steps to create a GA account are as follows:

  • You will need a Google account email or your Google Ads login in order to use GA.


  •  You can have a Gmail profile.
  • Add your account details to create your Google Analytics account.
  • The Google Terms of Service should be read and understood.
  • To connect Google Ads, Search Console, and other Google products to GA, enable data sharing options.
  • You can add the GA demo account to your account list for practice purposes by clicking this link:

Steps to use Google Analytics

The Audience Overview report is the first one you see after logging into Google Analytics, and from there, you can access any of the more than 50 other reports the service offers.

  • You can adjust the date range of the data you are reading by clicking on the dates in the report's top-right corner.
  • Additionally, you may view your data by selecting the Compare option and comparing it between a current date range, such as this month, and a previous date range, such as the previous month.
  • You can click through the reports under the main metrics to examine the top 10 visitor languages, nations, cities, browsers, operating systems, service providers, and screen resolutions.

Uses of Google Analytics

Have you got a blog? Your website is static, right? If so, Google Analytics is required. This tool is quite versatile. You may find out a lot about the traffic to and visitors to your website, even if you only utilize it for the most basic of information.


You can learn from a fast glance at Google Analytics.

  • The website receives how many visitors?
  • Where do the guests reside?
  • Is a website optimized for mobile devices necessary?
  • Which other websites refer visitors to this one?
  • Which marketing strategies increase website visitors the most?
  • What are the most visited pages on the website?
  • How many website visitors turned into leads or buyers?
  • How can the website's speed be increased?
  • Which blog posts do readers enjoy the most?
  • What area do the visitors who converted belong to, and what pages did they browse on the website?

Google Analytics measure

Dimensions and metrics serve as the foundation of reports generated by Google Analytics.

Dimensions:- The characteristics of your data are called dimensions. Examples include the city from which traffic is originating, the website you are monitoring, or the social media platform you are analyzing.


Metrics:- The numerical measures for those dimensions are called metrics. The 2,000 paid sessions you've logged would be your metric, for instance, if you were examining how well your advertisements are performing in Paris (the dimension).


In Google Analytics, metrics and dimensions are the foundation of every report.

Frequently Asked Questions


What Cannot be measured in Google Analytics?

Google Analytics enables sending a distinct user id but expressly forbids sending Personally Identifiable Information (PII). You are not allowed to save any personal information about any specific user, such as their username or IP address, in any custom variables, but you are allowed to store their unique ID.

What is a decent bounce rate?

Bounce rates between 26 to 40% are regarded as excellent. It ranges from 41 to 55 percent on average. Although higher than usual (between 56 and 70 percent), depending on the website, this may not be a cause for concern.

What affects bounce rate?

The bounce rate of a website will increase as it becomes less mobile-friendly. Because mobile consumers are less engaged with websites than desktop users are, bounce rates on mobile devices will inevitably be greater.

What is the ideal use of Google Analytics?

One of the best and most potent tools available for tracking and analyzing website traffic is Google Analytics.


We covered Google Analytics in this article. We hope this article helps you to learn something new. And if you're interested in learning more, see our posts on INTERVIEW EXPERIENCES OF POPULAR COMPANIESOnline Mock Test Series  About Ready API Dashboard, and gRPC Requests in Ready API.

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