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Table of contents
1.
Introduction
2.
Basic Level Google Analytics Interview Questions
2.1.
1. What is Google Analytics? 
2.2.
2. What are the key advantages of using Google Analytics?
2.3.
3. What is a session?
2.4.
4. What are the benefits of measuring web traffic?
2.5.
5. What is the bounce rate?
2.6.
6. What is a Funnel in Google Analytics?
2.7.
7. What is meant by KPI in Google Analytics?
2.8.
8. What is the difference between Clicks and Visits?
2.9.
9. What are the top channels Google Analytics uses to track traffic sources?
2.10.
10. Why would you choose Google Analytics over other similar tools?
3.
Intermediate Level Google Analytics Interview Questions
3.1.
11. What is the exit rate? 
3.2.
12. Which is more important, the bounce rate or the exit rate?
3.3.
13. What do you mean by event tracking?
3.4.
14. What is the use of site search button?
3.5.
15. What is Search Depth?
3.6.
16. What are ‘Filters’ in Google Analytics?
3.7.
17. Define cohort in Google Analytics.
3.8.
18. What is site speed in Google Analytics?
3.9.
19. How will you define conversion in Google Analytics?
3.10.
20. What is benchmarking?
4.
Expert Level Google Analytics Interview Questions
4.1.
21. What are cookies in Analytics?
4.2.
22. How can you find the UA tracking code?
4.3.
23. What do you mean by Average Load Time?
4.4.
24. What is a treemaps report in Google Analytics?
4.5.
25. Which type of traffic uses auto-tagging?
4.6.
26. What is the difference between Clicks and Sessions in Google Analytics reports?
4.7.
27. What is Audience Report in Google Analytics?
4.8.
29. What do you understand by assisted conversions?
4.9.
30. What is RPC in Google Analytics?
5.
Conclusion
Last Updated: May 17, 2024

Google Analytics Interview Questions

Author Vikash Kumar
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Master Power BI using Netflix Data
Speaker
Ashwin Goyal
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18 Jun, 2024 @ 01:30 PM

Introduction

Google Analytics is a powerful tool that allows website owners to track user behavior and gain valuable insights into their website's performance. Website owners can make data-driven decisions to improve user experience and drive more conversions by analyzing metrics such as pageviews, bounce, and conversion rates. 

Google Analytics Interview Questions

This article will discuss some of the top Google Analytics interview questions with their proper answers.

Basic Level Google Analytics Interview Questions

Let's discuss top 10 basic level Google Analytics interview questions.

1. What is Google Analytics? 

Ans: Google Analytics is a free tool offered by Google to track user behavior on websites. It provides valuable insights to improve user experience and drive conversions.

2. What are the key advantages of using Google Analytics?

Ans: The advantages of using Google Analytics are:

  • It provides valuable insights into website traffic, user behavior, and demographics.
  • It helps track website performance metrics such as pageviews, bounce, and conversion rates.
  • It lets website owners identify which marketing channels drive the most traffic and conversions.
  • It provides real-time data and alerts for immediate action.
  • It also offers a wide range of customization options to track specific metrics and goals.

3. What is a session?

Ans: A session is a period of time in which a user interacts with a website, starting from the moment they enter the site and ending when they leave or become inactive for a specified amount of time (usually 30 minutes). In Google Analytics, a session is a unit of measurement that helps track user activity on a website, including the number of pages visited, the session duration, and whether the user completed a specific goal or conversion.

4. What are the benefits of measuring web traffic?

Ans: Measuring web traffic provides several benefits, including:

  • Understanding user behavior: Analyzing web traffic data helps understand how users interact with a website, which pages they visit, and how long they stay on each page.
  • Identifying popular content: Knowing which pages are most visited helps identify popular content and determine which topics are most relevant to users.
  • Improving user experience: Analyzing web traffic data helps identify areas of the website that need improvement, such as high bounce rates, low time on page, or frequent exits.

5. What is the bounce rate?

Ans: The bounce rate metric in Google Analytics calculates the percentage of users who leave a website after only viewing a single webpage. A high bounce rate indicates that users needed help finding what they were looking for, the website was difficult to navigate, or the required content was more engaging. Alternatively, a low bounce rate may indicate that users are engaged with the website and are likely to explore more pages.

6. What is a Funnel in Google Analytics?

Ans: In Google Analytics, a funnel is a series of web pages a user must navigate through to reach a specific goal, such as making a purchase or filling out a form. Funnels visualize the path users take on a website and identify any areas where they may drop off before completing the goal. By tracking the funnel conversion rate, website owners can optimize the user experience and improve the likelihood that users will achieve the desired action.

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7. What is meant by KPI in Google Analytics?

Ans: KPI stands for Key Performance Indicator, which is a measurable value used to track progress towards specific business goals. In Google Analytics, KPIs are website performance metrics that indicate the success or failure of a website's performance. It helps to track,

  • Number Of Visits
  • Number Of Clicks
  • Sessions
  • Bounce Rate
  • First-time Visitors
  • Returning Users
  • Exit Rate
  • Conversion Rate
  • Pageviews

8. What is the difference between Clicks and Visits?

Ans: Click: Actions performed on a site or a particular product are known as Click.

Visit: Number of times a user reaches to a website is called a visit.

9. What are the top channels Google Analytics uses to track traffic sources?

Ans: The top channels of traffic, tracked by Google Analytics:

  • Organic: Real users click search engine organic visit and have a visit to the website.
  • Direct: Users visiting the website by writing the website URL.
  • Paid: Through paid promotions(sponsored).
  • Referral: Site referred by other websites or platforms.
  • Social Channels: When users land on a website using Facebook, Twitter, or Instagram.

10. Why would you choose Google Analytics over other similar tools?

Ans: Google Analytics is a popular choice over other similar tools due to its several advantages, including:

  • Free of cost: Google Analytics is free, making it accessible to small businesses and individuals with limited budgets.
  • Easy to use: The interface is user-friendly, and numerous resources are available to use the tool effectively.
  • Integration: Google Analytics easily integrates with other Google products, such as Google Ads, Search Console, and Tag Manager, as well as third-party tools.
  • Customization: Google Analytics provides a wide range of customization options, allowing website owners to track specific metrics and goals.
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Intermediate Level Google Analytics Interview Questions

11. What is the exit rate? 

Ans: Exit rate is a metric in Google Analytics that measures the percentage of users who exit a website from a specific page. Unlike bounce rate, which measures the percentage of users who leave the website after viewing only one page, exit rate measures the percentage of users who leave the website from a particular page, regardless of the number of pages they have viewed. The exit rate can help website owners identify pages where users are leaving the website.

12. Which is more important, the bounce rate or the exit rate?

Ans: Both bounce and exit rates are essential metrics in Google Analytics, but they measure differently.

Bounce rate measures the percentage of users who left the website after viewing only one page, while exit rate measures the percentage of users who left the website from a particular page. The bounce rate is more important for understanding user engagement and how users interact with the website. A high bounce rate may indicate that the website's content or user experience needs improvement.

Exit rate is more important for identifying which pages have the highest percentage of users leaving the website, which can help identify problematic pages that need improvement.

13. What do you mean by event tracking?

Ans: Event tracking is a feature in Google Analytics that allows website owners to track specific user interactions with their websites. It enables website owners to gain insights into how users are interacting with their website and which actions they are taking.

14. What is the use of site search button?

Ans: The site search button tracks users' search queries on a website. By enabling site search tracking in Google Analytics, website owners can gain insights into what users search for on their websites and identify areas where they may be having difficulty finding content. It helps to improve the website's search functionality and provide a better user experience.

15. What is Search Depth?

Ans: Search depth is a metric in Google Analytics that measures the average number of pages users view after searching a website. It indicates the level of engagement and interest of users in the search results. A higher search depth suggests that users find relevant content and are engaged with the website, while a lower search depth may indicate that users are not finding what they are looking for or are not interested in the content.

16. What are ‘Filters’ in Google Analytics?

Ans: Filters in Google Analytics are useful for modifying the data included in a report. Filters can be applied to a specific view to exclude data or have data that meets particular criteria. For example, website owners can use filters to exclude traffic from internal IP addresses, include traffic from a specific geographic location, or only traffic from a particular subdomain. Filters can be customized based on various dimensions and metrics and help website owners gain more precise insights into their website's performance.

17. Define cohort in Google Analytics.

Ans: A cohort in Google Analytics is a group of users who share a common characteristic, such as users who signed up for a service during a specific time or who made a purchase on a particular date. Cohort analysis allows website owners to track the behavior of a specific group of users over time, providing insights into their engagement, retention, and other vital metrics. This information can help website owners identify trends and make data-driven decisions to improve the user experience and increase conversions.

18. What is site speed in Google Analytics?

Ans: Site speed in Google Analytics refers to measuring how quickly a website page loads and how long it takes for a user to interact with the content. It is calculated by various metrics such as speed index, page load time, and time to first byte. Site speed can impact user experience, bounce rates, and search engine rankings. Google Analytics provides detailed insights into the site speed of a website. It can help website owners identify areas where they can improve the speed and performance of their website.

19. How will you define conversion in Google Analytics?

Ans: A conversion in Google Analytics is a completed goal or desired action that a website owner wants users to take on their website. It is a key metric that website owners use to measure the success of their website and marketing campaigns.

20. What is benchmarking?

Ans: Benchmarking in Google Analytics enables website owners to compare their website's performance to their industry competitors and gain insights into areas for improvement.

Expert Level Google Analytics Interview Questions

21. What are cookies in Analytics?

Ans: Cookies in Google Analytics are small text files stored on a user's computer or device when they visit a website. They are used to collect and store data about a user's browsing behavior and interactions with a website, providing insights into user behavior and other key metrics.

22. How can you find the UA tracking code?

Ans: I can find UA(Universal Analytics) tracking code in the admin section of the web property.

23. What do you mean by Average Load Time?

Ans: Average Load Time is a Google Analytics metric that calculates the average time taken for a website or webpage to load fully for a user, including all resources such as images, videos, and scripts. It's an important metric that affects user experience and can impact bounce rates and engagement.

24. What is a treemaps report in Google Analytics?

Ans: The Treemaps report in Google Analytics is a data visualization tool that displays website data in a hierarchical layout, where the size and color of each rectangle represent a specific metric. It allows users to quickly analyze large amounts of data and identify trends and patterns. The Treemaps report can be used to analyze website traffic, customer behavior, and conversion rates, and it can help website owners make data-driven decisions to improve their website's performance.

25. Which type of traffic uses auto-tagging?

Ans: Auto-tagging is a feature in Google Analytics that automatically tags all inbound traffic from Google Ads with campaign and keyword information. Therefore, the type of traffic that uses auto-tagging is Google Ads traffic.

26. What is the difference between Clicks and Sessions in Google Analytics reports?

Ans: In Google Analytics reports, clicks refers to the number of times a user clicks on a particular link, button, or element on a website. Sessions, on the other hand, refer to the time a user is actively engaged with a website, typically starting when a user first arrives on a website and ending after a period of inactivity or when the user closes their browser. Therefore, a session can contain multiple clicks, but a click is not always associated with a session.

27. What is Audience Report in Google Analytics?

Ans: The Audience Report in Google Analytics provides information about the characteristics and behavior of a website's visitors. It includes demographics, interests, location, language, devices used, and more. This report helps website owners and marketers understand their audience and tailor their website and marketing efforts to meet their audience's needs and preferences better. The Audience Report also provides insights into user acquisition and engagement on the website.

29. What do you understand by assisted conversions?

Ans: Assisted conversions in Google Analytics occur when users interact with a website through multiple channels before converting. A channel that played a role in the conversion but was not the last interaction is considered an "assisting" channel.

30. What is RPC in Google Analytics?

Ans: RPC in Google Analytics stands for Revenue Per Click. It tells the value of every click. RPC is calculated by dividing the total revenue made by the number of clicks on a website. RPC can be a helpful metric for evaluating the effectiveness of a website's monetization strategies. 

Conclusion

In this article, we discussed the most-asked Google Analytics interview questions and also saw their answers. Hope this article gave you a good understanding of the types of questions asked in the interviews with the help of these Google Analytics interview questions.

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