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Last Updated: Mar 27, 2024

IoT in media and entertainment

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Speaker
Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM

Introduction to IoT

The Internet of Things (IoT) refers to a network of interconnected “things” or smart devices with embedded software, sensors and other technologies. They are used to connect, link and track data between devices without human interference.

Despite facing various regulatory, ethical and scalability challenges, the adoption of IoT has exploded over the past few years in all sectors of life. Home security systems, smart watches, and activity trackers are some examples of IoT we see in daily life.

Features of IoT

IoT devices have many features that make them superior to other data-scraping technologies:

  • User Tracking: They are mobile and better suited to track subjects. For example, smart watches track exercise, and smart phones track movement.
  • Monitoring: They can monitor the subject's attributes, like health or activity, better and in real-time.
  • Automate work: They can help ease specific tasks by automating them. For example, the user can ask the voice assistants to play a song rather than go through the entire process themselves.
  • Maintenance: The devices, using the sensor's collected data, the devices can predict when maintenance the subject would need care.

Role of IoT in Media and Entertainment

As the world becomes ever more integrated, IoT would help companies understand customers and their wants better, in turn allowing them to provide a smoother experience to the consumer. Companies could create detailed profiles for each customer, allowing them to personalise their content better and target ads.

Source

The ability of IoTs to provide users with a personalised experience, advertisers with a much more accurate target, and content creators with a bigger sandbox to create a more immersive experience makes it a lucrative investment for media companies. Recently, during the COVID lockdowns, the soaring stock prices of media houses that adopted the IoT model, like Netflix, Hulu and HBOMax, have proved that this is the future.

The Internet of Things (IoT) in entertainment and media connects the digital and physical worlds. It has four levels that enable Asset Management:

  1. Data acquisition: IoT uses sensors to detect and measure environmental parameters like temperature, humidity, light, sound etc. The smart devices respond to this data or, now frequently, gather it themselves.
  2. Data consolidation: They are gateways where data from smart devices and sensors is consolidated, stored, and transferred to cloud platforms with more bandwidth.
  3. Data hooks: The collected data is transferred directly from the smart devices and sensors to the cloud servers for processing and analysis. This connects it with cloud platforming and machine learning.
  4. Data visibility: At this level, the processed data is shown in an understandable and visually appealing format so that the user can easily absorb the insights to forecast the future.

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Advantages of IoT for Media and Entertainment

The rapid rise in connected devices gives a massive opportunity to media companies. IoT devices provide the media industry with a leg-up in their research into consumer preferences.

The following are some other areas where IoT has made a significant contribution to the industry.

Immersive Content

IoT devices have created an entire ecosystem of AR/VR content. Facebook, Amazon and the whole Web3 itself have bet big on immersion and AR/VR. It seems to be the next big thing.

This skyrocketing popularity was foreseeable if we see how it has encroached on our daily lives these past few years. Smart TVs, Oculus, OTT platforms, Pokemon GO and Snapchat’s Bitmojis all give a taste of the future.

Source

Personalised Content

As IoT devices become a more integrated part of people’s lives, the expectation for a more personally tailored experience becomes higher. It could be music, exercise, driving routes, or movies, everything can now be personalised for a specific user. This personalisation is possible because of the vast amount of data collected from the user’s IoT devices.

For example, Netflix provides a different profile for each account’s users. This provides uniquely personalised content uncontaminated by even the other users of the same account.

Targeted Advertising

Advertisers can also use the vast mine of user data that IoT devices provide to reach their target audience better. In the past, televisions would show every ad to every viewer, wasting many viewers’ time and much of the advertiser’s money. Now advertisers may target only those users who are actually interested in the product. This creates a more pleasant experience for everyone involved.

Source

Applications of IoT in media and entertainment

The media and entertainment industry has been swamped with IoT products for years now. OTT platforms like Netflix and Hulu use IoT to tailor content specifically for an individual. Google’s primary revenue stream is now its targeted ad service, Adsense. Virtual Reality content has been all the rage in gaming and seems to be the future of cinema too and Oculus has managed to capitalise on this craze. With the advent of the pandemic, studios have realised that revenue from theatres could be fickle and invested heavily to make IoT platforms that could deliver content to the consumer themselves.

Future Scope

As we have seen, the explosive rise in IoT devices has changed the media landscape forever. The early adopters have already seen a significant increase in their profit. Big media companies like Facebook (now Meta) and Amazon have made massive investments in IoT technology. The Metaverse, Amazon’s (and Apple’s) ecosystems seem to predict an even more significant encroachment of IoTs into our life.

This burgeoning industry provides endless opportunities to elevate Media and Entertainment to new heights. Media houses would be wise to start investing in their own IoT frameworks.

Check out this article - Components Of IOT

Frequently Asked Questions

What are the four main categories of immersive media?

The four main categories where immersive media stands to dominate right now are: virtual reality, augmented reality, 3D and 360° video.

What is an immersive narrative?

The immersive narrative is a technique that employs cutting-edge technology to generate a powerful feeling of presence. It creates a sense of "being there" in the audience.

It's a one-of-a-kind, powerful technique of fusing truth and fiction. It is the ultimate goal towards which IoT on media is working.

What are the three main elements of personalization of content?

The three main components of personalization of content are buyer personas, content mapping and content performance.

Conclusion

So, in short, IoT is a network of connected devices that link and track data. They provide an exciting opportunity for media companies to adapt to the future by providing personalised, immersive content and targeted ads.

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Topics covered
1.
Introduction to IoT
1.1.
Features of IoT
2.
Role of IoT in Media and Entertainment
3.
Advantages of IoT for Media and Entertainment
3.1.
Immersive Content
3.2.
Personalised Content
3.3.
Targeted Advertising
4.
Applications of IoT in media and entertainment
5.
Future Scope
6.
Frequently Asked Questions
6.1.
What are the four main categories of immersive media?
6.2.
What is an immersive narrative?
6.3.
What are the three main elements of personalization of content?
7.
Conclusion