Introduction to IoT
The Internet of Things (IoT) refers to a network of interconnected “things” or smart devices with embedded software, sensors and other technologies. They are used to connect, link and track data between devices without human interference.
Despite facing various regulatory, ethical and scalability challenges, the adoption of IoT has exploded over the past few years in all sectors of life. Home security systems, smart watches, and activity trackers are some examples of IoT we see in daily life.
Features of IoT
IoT devices have many features that make them superior to other data-scraping technologies:
- User Tracking: They are mobile and better suited to track subjects. For example, smart watches track exercise, and smart phones track movement.
- Monitoring: They can monitor the subject's attributes, like health or activity, better and in real-time.
- Automate work: They can help ease specific tasks by automating them. For example, the user can ask the voice assistants to play a song rather than go through the entire process themselves.
- Maintenance: The devices, using the sensor's collected data, the devices can predict when maintenance the subject would need care.
Role of IoT in Media and Entertainment
As the world becomes ever more integrated, IoT would help companies understand customers and their wants better, in turn allowing them to provide a smoother experience to the consumer. Companies could create detailed profiles for each customer, allowing them to personalise their content better and target ads.
The ability of IoTs to provide users with a personalised experience, advertisers with a much more accurate target, and content creators with a bigger sandbox to create a more immersive experience makes it a lucrative investment for media companies. Recently, during the COVID lockdowns, the soaring stock prices of media houses that adopted the IoT model, like Netflix, Hulu and HBOMax, have proved that this is the future.
The Internet of Things (IoT) in entertainment and media connects the digital and physical worlds. It has four levels that enable Asset Management:
- Data acquisition: IoT uses sensors to detect and measure environmental parameters like temperature, humidity, light, sound etc. The smart devices respond to this data or, now frequently, gather it themselves.
- Data consolidation: They are gateways where data from smart devices and sensors is consolidated, stored, and transferred to cloud platforms with more bandwidth.
- Data hooks: The collected data is transferred directly from the smart devices and sensors to the cloud servers for processing and analysis. This connects it with cloud platforming and machine learning.
- Data visibility: At this level, the processed data is shown in an understandable and visually appealing format so that the user can easily absorb the insights to forecast the future.
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