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Table of contents
Customer Relationship Management (CRM)
Pros of SAP
Cons of SAP
Pros of Salesforce
Cons of Salesforce
Comparison Table
Frequently Asked Questions
What is Customer Relationship Management?
What is SAP?
What is Salesforce?
What is the difference between SAP and Salesforce?
What is the cost of using SAP?
Last Updated: Mar 27, 2024

Sap Vs Salesforce

Author Aditya Gupta
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Saurav Prateek
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Hey Ninjas! Have you ever wondered how the big shops keep track of their customers, inventory or sales? They use software solutions like SAP and Salesforce to keep track of these things.

sap vs salesforce

In this blog, we will see what Customer Relationship Management is. We will learn about SAP and Salesforce, their pros and cons, and discuss their differences.

Customer Relationship Management (CRM)

CRM is the combination of the practices that the company uses to manage the interaction with their customers. The main goal of CRM is to improve the overall customer experience and to build a long-term relationship with them. SAP and Salesforce both are types of CRM Systems.

The features of CRM include the following:

  • It helps businesses keep track of their inventory, which helps them know which product is out of stock and needs a refill.
  • It helps businesses maintain the supply chain by keeping track of everything from the raw supplier to the customer.
  • It also helps in analyzing the data of the sales, which helps in increasing the profits of a company.
  • CRM helps in keeping track of the finances of a business which includes tracking incomes, profit and expenses.
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So, Ninjas, you might wonder what SAP is and why it is used. It is used in data processing and stands for System, Application and Product. It is an Enterprise Resource Planning (ERP) Software system that helps in Customer Relationship Management and supply chain management. 

It offers various software that helps businesses maintain their operations smoothly and effectively. Major areas which SAP covers include finances, human resources, supply chain management and many more.

Pros of SAP

Here are some of the pros of using SAP in a business.

  • It allows businesses to connect with suppliers, partners or E-commerce platforms.
  • SAP can adjust to the business size. It can be customised according to their need.
  • It provides real-time insights into the operations of any business.
  • It also provides user-friendly interfaces and automates tasks, which increases productivity and reduces manual labour.

Cons of SAP

There are some cons that we need to consider before using it.

  • The cost of using SAP software can be costly for small businesses.
  • It can be difficult to migrate the data from SAP to other software due to vendor lock-in limits in SAP.
  • Configuring SAP software into any business requires expertise and time due to the complexity of SAP.
  • SAP regularly releases new versions, which might be difficult to configure.



Let us now try to understand Salesforce. Salesforce provides software as a service (SaaS). It offers various cloud-based software in the field of customer service, sales, and marketing. 

It helps to track the customer relationship and automate the sales process. Developers also use it to build apps on the platform.

Pros of Salesforce

Here are some of the reasons why Salesforce is used in today's market.

  • As Salesforce is cloud-based, it does not take any memory on the computer systems.
  • Salesforce is known for providing security features to the business to protect customers' data.
  • It analyses customer data which helps the business to improve customer relationships and experience.
  • It takes much less time to process data than other CRM software systems.

Cons of Salesforce

While there are many features of Salesforce that make it very useful, there are some disadvantages we need to consider.

  • Salesforce is a cloud-based software system that can be expensive for small developers and firms.
  • There are limited customisations that can be done on Salesforce software systems.
  • The level of customer support could be higher in comparison to other CRM software systems.

Comparison Table

Let us now discuss the difference between Sap and Salesforce.





SAP focuses majorly on ERP and supply chain.

Salesforce focuses on Customer relationship management.


SAP can be expensive, especially for small businesses.

Salesforce is also costly, but it offers different prices according to varying needs in Tier plans.

Target Audience

It targets large businesses with complex needs.

It targets businesses of all sizes. Mostly it is suited for small firms or developers.

Customer Support

It provides 24/7 customer support but might require extra fees for additional support.

It also provides 24/7 customer support, but the support is available for non-technical issues.


It supports integration capabilities with different third-party applications.

It has a large ecosystem of third-party applications.

Technical Expertise

It might require some level of technical expertise to use some tools of it.

It is generally user-friendly and easy to learn.

Frequently Asked Questions

What is Customer Relationship Management?

It is the combination of the practices that the company uses to manage the interaction with their customers.

What is SAP?

It is an Enterprise Resource Planning (ERP) software system that helps in Customer Relationship Management and supply chain management. 

What is Salesforce?

Salesforce is a software as a service (SaaS). It is a cloud-based CRM software system.

What is the difference between SAP and Salesforce?

SAP primarily focuses on ERP and supply chain management, while Salesforce focuses on CRM.

What is the cost of using SAP?

The cost of using SAP depends upon the business size and needs. The average cost of using SAP ranges between 25,000 USD and 100,000 USD (approx).


This article discusses the topic of SAP vs Salesforce. In this blog, we have discussed SAP and Salesforce, along with the differences between them. We hope this blog has helped you enhance your knowledge of SAP vs Salesforce. If you want to learn more, then check out our articles.

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