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Introduction 💁
Search engine optimization is about increasing the quality and quantity of search engine traffic to a website or web page. Although, SEO focuses on unpaid traffic rather than direct or purchased visitors.
The purpose of Search engine optimization is to optimize the website so that whenever the user searches for content or a website on the search engine, it should be ranked highest among others. Many methods and software help us optimize the website, but we will understand the most used methods by SEOs worldwide: SEO Canonical and Meta tags.
Canonical Tag
A canonical tag (also known as "rel canonical") informs search engines that a particular URL is the root copy of a page. Using the canonical element avoids problems caused by identical or "duplicate" content on numerous URLs. The canonical tag tells search engines which version of a URL to display in search results.
How to use Canonical Tag
In HTML canonical tag is placed inside the <head> section. It appears as rel=” canonical”.
Link rel=” canonical”: The link used in this tag is the original version of the page.
href=https:/codingninjas.com/example-page/": We can visit this URL to find the canonical version.
Meta Tags
Meta tags usually go within the head element and are generally used to determine the document's character set, page description, keywords, and author. Meta tags are essential as it tells the search engine important information about your webpage, for instance, how they should display it in search results. An excellent meta description will encourage users to click and visit your website. Meta tags ensure that search engines understand what your content is about so that they can display the website in the right results.
There are three types of tags:
Meta Title: The meta title tag is an HTML element that describes the essential terms of a web page and appears in both SERPs and browser tabs.
Meta keywords: Meta keywords are meta tags that you can use to provide search engines with additional information about a website's content.
Meta Description: A meta-description tag generally informs and attracts viewers by providing a brief, relevant explanation of what a particular page is about.
Frequently Asked Questions
What exactly is SEO?
Search Engine Optimization refers to gaining traffic organic, editorial, or natural search results in search engines. The primary aim is to improve your website's ranking in search engine results pages. The higher the website ranks in search results, the more people will see it.
Do meta tags help with search engine optimization?
Meta tags are crucial because they affect how your website appears in search results and how many visitors click through to your website.
What exactly is canonical tagging?
It tells search engines that a particular URL is the root copy of a page. Using the canonical element avoids problems caused by identical or "duplicate" material on numerous URLs.
What exactly are meta keywords?
This tag provides search engines with additional information about a website's content. They are located in the HTML source code of a web page and are not visible to users.
What is the function of a meta tag?
Search engines like Google use metadata from meta tags to get more information about a web page, and This information can be used for ranking purposes.
Conclusion
In this article, we covered all about the SEO Canonical and Meta tags. We discussed how canonical and meta tags work and how they help search engines.
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