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Table of contents
1.
Introduction🌼
2.
Hidden Text and Links📑
3.
Reason to Hide Content🚨
4.
Methods to Create Hidden Text🌐
4.1.
By Using HTML
4.1.1.
Matching Background and font color
4.1.2.
Matching font color with background image
4.1.3.
Almost Matching font color with the background image or color
4.1.4.
Highlighting Hidden Text to display it
4.2.
By Using Style Sheets
4.2.1.
Color Matching
4.2.2.
Hiding a Div
5.
Frequently Asked Questions
5.1.
Does hidden text affect SEO?
5.2.
In SEO, how do I hide text?
5.3.
How does blackhat SEO work?
5.4.
What is "grey hat" SEO?
5.5.
Describe White Hat SEO.
6.
Conclusion
Last Updated: Mar 27, 2024

SEO Hidden Text

Author Shiva
1 upvote
Leveraging ChatGPT - GenAI as a Microsoft Data Expert
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Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM

Introduction🌼

In this article, we will learn about SEO Hidden Text. But first, let's understand what SEO is. In the most straightforward way possible, you use SEO to improve your Google ranking and increase traffic to your website. 

introductory image

A more formal definition would be, For a website page to be easily identified, crawled, indexed, and surfaced in the SERP for pertinent queries, a set of technical and content techniques known as SEO(search engine optimization)

Hidden Text is, as the name implies, text that is not visible to your visitors but is nonetheless readable by search engines. The goal is to stuff a website with words and phrases that look unattractive to users yet boost the page's rankings in search engine results without allowing your site visitors to see the material. All of the leading search engines classify hidden text as search spam.

Hidden Text and Links📑

As per Google's Webmaster Guidelines, a breach involves hiding text or links in your material to manipulate Google's search results ranks. 

hidden image

There are various ways to hide text (such as overused keywords), including:

  • Using a white backdrop with white text
     
  • finding the text hidden in an image
     
  • Positioning text off-screen with CSS
     
  • 0 is the default font size
     
  • connecting just one little letter, such as a hyphen in the middle of a paragraph, to conceal a link
     

Search for anything complicated for site users to see to determine whether your website contains hidden content or links. Are any texts or links only there for search engines, not for people to read?

Not all hidden text, nevertheless, is seen as misleading. For instance, providing descriptive text for elements like photos or JavaScript might make your site more accessible if it contains technologies that search engines find challenging to access. Many human visitors who use screen readers, mobile browsers, browsers without plug-ins, and sluggish connections won't be able to view that content either. Therefore descriptive language will be helpful to them as well. By disabling JavaScript and graphics in your browser or using a text-only browser like Lynx, you can test the accessibility of your website. Here are some pointers for making your website accessible:

  • Images: Add a description by using the alt attribute. Additionally, we advise adding a caption that is understandable by humans and descriptive text all around the image. For more information about publishing photos, see this article.
     
  • JavaScript: Include the identical JavaScript material in a noscript> element. If you employ this technique, be sure that the contents are identical to those found in the JavaScript and that visitors who have JavaScript disabled in their browsers see this text.
     
  • Videos: Use HTML to include a description of the video. Consider supplying transcripts as well. For more guidance on releasing videos, see this article.
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Reason to Hide Content🚨

The typical modern website visitor reads content on a mobile device, so using concealed text and image content can be essential.  It might be challenging to display content on a small screen while simultaneously making the rest of the website easily accessible and only a few clicks away.  

why image

Every chance to fit more data onto a small screen must be taken.  The user experience is improved by making the web page less cluttered by hiding material within easily-clicked icons. Because Google favors showing users' favorite and expected websites, providing a high-quality user experience is becoming more and more crucial for SEO.

The advantage of SEO is that a publisher may include links to additional content that search engines and users can find.  It's crucial to adopt tactics like concealing links to content in a Google-approved way because Google is switching to a mobile-first index. This is done to ensure that site visitors have the best possible user experience while indexing as much content as possible.

Methods to Create Hidden Text🌐

Here we will discuss how to hide text using multiple ways: 

By Using HTML

There are various to hide text using HTML. Here we will discuss some: 

Matching Background and font color

Changing the color of the text to match the background color of your web page using inline font codes is the simplest and oldest approach for producing invisible or hidden text. Change the hidden text's color to white if your usual text is set against a white background.

Matching font color with background image

By utilizing an image as the page's backdrop color and changing the font color to match it, you can create invisible or hidden text in a somewhat more cunning (and slightly more difficult to detect automatically) manner.

Almost Matching font color with the background image or color

Numerous webmasters changed their strategies slightly after discovering the hard way that Google could identify and punish websites that followed Methods 1 and 2 above. They adjust their font colors to nearly match the background color rather than perfectly matching it.

Highlighting Hidden Text to display it

By just "selecting" and highlighting the entire page, one can quickly analyze your website and locate your concealed text.

By Using Style Sheets

There are various to hide text using CSS. Here we will discuss some: 

Color Matching

The first approach is only another way to put the strategies mentioned above into practice; it has no legitimate use. Style sheets can be used to match the text color to the backdrop color instead using HTML font instructions. You may manage the font's size, color, face, and style with style sheets. You can also easily hide a specific section of text by having its color match the backdrop color. This technique allows your concealed text to be easily found by just highlighting the page, as previously mentioned.

Hiding a Div

There are multiple ways to hide a div in CSS: 

  • Placing the Div Outside of Viewable Area: You can simply move the text you want to hide by any arbitrary number of pixels off the screen. Here we are moving it to the left of the window by absolute positioning.

 

.hideIt { position : absolute; left : -5000px; }

 

  • Hiding using Visibility command: Another way is to simply use the visibility property: 

 

.hideIt { visibility : hidden; }

 

  • Hiding to placing the div below the visible area, you must be familiar with the x,y, and z indices. Using the third dimension, z-index, put the text in a layer "below" or "behind" the visible layer.

Frequently Asked Questions

Does hidden text affect SEO?

To manipulate Google's search rankings, hiding text or links in your material might be viewed as dishonest and is against Google's Webmaster Guidelines.

In SEO, how do I hide text?

Using a picture over the text, positioning text off-screen with CSS, setting font size to 1 or 0, or hiding a link by just linking a period or other minor character are some techniques for hiding text.

How does blackhat SEO work?

Black hat SEO is used to manipulate search engine algorithms to boost a website's rankings.

What is "grey hat" SEO?

In its broadest sense, Grey hat SEO uses methods that may err a little from what would be seen as best practice but are not explicitly against Google's standards.

Describe White Hat SEO.

A position of a website on search engine results can be improved by using white hat SEO, which consists of only legal search engine optimization techniques (SERP).

Conclusion

This article covers everything you need to know about SEO Hidden Text. We hope this article on SEO Hidden Text helps you in your journey.

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