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Table of contents
1.
Introduction
2.
Boost your WordPress Website
2.1.
Choose a Reliable Hosting Provider
2.2.
Install SEO-friendly WordPress Theme
2.3.
Install WordPress SEO Plugin
2.4.
Set Your Preferred Domain
2.5.
Site’s Visibility Settings
2.6.
Enable SEO Friendly Permalinks
2.7.
Submit XML Sitemap
2.8.
Carry Out Keyword Research
2.9.
Craft Unique Optimized Title Tags
2.10.
Add Alt Text to Images
3.
FAQs
3.1.
What are the factors to consider while deciding on a hosting provider?
3.2.
What is the benefit of Keyword Research?
3.3.
How can you check a WordPress theme for performance issues?
3.4.
How does adding alternate text to images contribute to SEO Optimization?
4.
Conclusion
Last Updated: Mar 27, 2024
Easy

SEO Optimization in WordPress

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Introduction

WordPress is built with the initial concept of working with search engines. Its features and functionalities lead a search engine through articles, pages, and categories to assist the search engine in crawling your site and gathering the information required to include your site in its database.

WordPress includes various built-in search optimization methods, such as using .htaccess to generate seemingly static URLs known as permalinks, blog rolling and pinging. There are also a variety of third-party plugins and hacks available for search engine optimization (SEO).

Boost your WordPress Website

A few basic SEO Optimization recommendations for optimizing your site might provide you with a substantial increase in internet traffic. Few suggestions to keep your WordPress site as friendly as possible to search engine spiders and crawlers:

Choose a Reliable Hosting Provider

Site speed is a major factor in SEO performance of your WordPress site, and both low uptime and security issues can lead to site issues. You must ensure that a reputable provider hosts your site. Site performance, uptime, and security are essential factors when choosing a host. Don't go with the cheapest option because you'll be more likely to experience performance issues.

Install SEO-friendly WordPress Theme

Theme sets the style and layout of your site, can add new features, and plays a part in its SEO. While many themes promise to be SEO-friendly, it is typical for themes to come packaged with unnecessary scripts and plugins, slowing down your site's speed. Run a theme demo through Google's web. dev tool before installing it to gain insight into potential performance and SEO issues.

There are dozens of free themes available directly from the dashboard and many more premium themes. Don’t adopt a theme that isn't SEO friendly. At the very least, this should assure you that you are selecting a theme that will not hold you back.

Source: Semrush

Install WordPress SEO Plugin

If you're new to WordPress, you might not be aware of plugins. These are small bits of add-on software that you may install on your site to add new features and capabilities. There are a plethora of plugins helping your site rank higher in search engines. In reality, there are numerous plugins available that are expressly designed to increase the SEO of your website.

These plugins can provide minor, specialized capabilities like building a sitemap (more on that later). Install a complete SEO plugin like Yoast SEO for even better results, which will add a slew of optimization-focused features to your site.

Source: Wpbeginner

Set Your Preferred Domain

It makes no difference whether you use https://domain.com or https://www.domain.com for your preferred domain. Nevertheless, you must ensure that your site is accessible via just one of them, as Google considers these separate URLs.

Navigate to Settings > General. You can select your favorite domain here:

Source: Semrush

After that, the other domain version will be redirected to your desired domain. If you're starting a new website, you can use any option, but if you're replacing an existing one, select the same version you've always used.

Site’s Visibility Settings

WordPress has an option to discourage search engines from crawling your site, which means it won't rank. Developers widely use this to prevent a site from being indexed while the pages and content are not ready.

This block is more common than you may imagine being left in place after launch. You should double-check your site's visibility settings in Settings > Reading.

Source: Semrush

Enable SEO Friendly Permalinks

WordPress has various alternative options for how URLs are constructed, and you must use the most SEO-friendly one.

WordPress utilizes URLs like this by default: https://domain.com/?p=123. These URL’s are not search engine friendly, and there is no way to tell what the website is about only by looking at the URL.

Fortunately, you may select a custom URL structure at Settings > Permalinks.

Source: Semrush

Submit XML Sitemap

If you haven't already, you'll need to validate your site with Google Search Console. Following the verification stages, select the 'HTML tag' method. Then navigate to the Yoast plugin: SEO > General > Webmaster Tools. Then paste the HTML tag's contents into the 'Google verification code' box.

Carry Out Keyword Research

After you conduct keyword research, you will know which search phrases to optimize your site's content. In reality, keyword research should come first in any SEO effort, and it should be utilized to create your site content and on-page optimization.

Craft Unique Optimized Title Tags

The title tag of your website notifies users and search engines what your page is about and is widely recognized as a key ranking element. It is the basis of the clickable page title that appears in Google search results.

Yoast automatically determines your page's title tag based on the page heading, but you may rewrite it to improve it and work in variations of keywords that you may not have included in your page's title.

 

Source: Semrush

Add Alt Text to Images

When utilizing photos in your article, make sure to include alt text for each one. Not only are alt tags an online accessibility principle for visually impaired people using screen readers, but they also help search engines provide context and a description of images.

Make sure your alt tags provide a clear description of what the image depicts. Within WordPress, you can add alt text to any image in the 'Image Settings' part of the 'blocks' menu.

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FAQs

What are the factors to consider while deciding on a hosting provider?

You must ensure that a reputable provider hosts your site. Site performance, uptime, and security are essential factors when choosing a host.

What is the benefit of Keyword Research?

After you conduct keyword research, you will know which search phrases to optimize your site's content.

How can you check a WordPress theme for performance issues?

You can run a theme's demo through Google's web. dev tool before installing it to gain insight into potential performance and SEO issues.

How does adding alternate text to images contribute to SEO Optimization?

Alt tags are an online accessibility principle for visually impaired people using screen readers, Moreover they also help search engines provide context and a description of images.

Conclusion

This article will help you understand the Need for SEO Optimization in WordPress and various ways to do it.

We hope that this blog has helped you enhance your knowledge regarding SEO Optimization in WordPress and if you would like to learn more, check out our articles here. Do upvote our blog to help other ninjas grow.

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