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Table of contents
About SEO Page Rank
Determine SEO Page Rank
Link-Building Strategies to Improve SEO Page Rank
SEO Page Rank and Manipulation
Frequently Asked Questions
What effect does PageRank have on SEO?
How frequently do SEO rankings change?
What constitutes a good PageRank score?
How is PageRank determined?
How much traffic does SEO generate?
Last Updated: Mar 27, 2024

SEO Page Rank

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Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM


Every web admin should know the Google PageRank (PR) mechanism. Since Google is the most popular search engine in the world, it is the authority in determining which websites are the most relevant for specific search phrases. If you have a company website and want to be found by search engines, you should work on improving your SEO Page Rank.


This article will discuss SEO Page Rank, its significance, link-building strategies, and much more. So, let's dig deep into the SEO Page rank without delay.

About SEO Page Rank

Larry Page created the Google PageRank system as a Ph.D. research project at Stanford University. He later co-founded Google Inc. Mr. Page's doctoral study focused on the mathematical features of the World Wide Web's linking structure. The name, “SEO Page Rank”, has only been derived from Page’s name.

He created and specified a mechanism for counting and qualifying every link on the internet, giving each link a vote. Those from more popular websites carry more weight than links from less popular websites.

The SEO Page Rank system was created by Google to rank pages based on their worth rather than meta tags, as users had begun to abuse meta tags to increase their ranks. It assesses the quality and amount of links to a webpage and assigns a score from 0 to 10 based on the page’s importance.

It is a crucial aspect of off-page optimization. It determines how quickly and easily your users find your websites online. If your PageRank is high, users will be able to quickly find you since the search engine will maintain your site higher in the search engine results.

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Determine SEO Page Rank

SEO is determined using a patented mathematical formula that treats each link to a website as a vote. A popularity contest compares a website to every other with identical content and keywords. The website with the most links, including the most valuable links, rises in popularity.

Determine SEO Page Rank

So, to boost your site's SEO page rank, you must have backlinks from other websites. Each link or vote to your site increases the worth of your site. Google also assesses the websites that connect to yours.

It's not just the sheer amount of links your website receives. Google also examines the website that provides the link to your site. A backlink from a more important and popular page with a high popularity score will increase your website's ranking.

Link-Building Strategies to Improve SEO Page Rank

Your website's SEO relies heavily on how readily and quickly potential buyers may reach your site via a search engine query. If your PageRank is high, a consumer will likely find you because search results will place your page higher on the list. As a result, attaining a high Google PageRank requires time, effort, and care.

Strategy to improve SEO Page Rank

How do you improve your Google PageRank? Your website, like any other business, needs a proper marketing strategy. With PageRank, you must be seen by paying customers and other websites from whom you wish to obtain a backlink.

With your website already clean and gleaming with high-quality content and internal SEO techniques (keywords, meta tags, and so on), you should have a strategy in place to get it seen by others. Here are some link-building tactics that can help you achieve a better Google PageRank:

  • Include your website in useful and prominent directories such as Yahoo, Dmoz, and CitySearch. Avoid "link farms", which provide little to no value for your connection. Link farms are a set of web pages created with the purpose of linking to a target page, they are designed in an attempt to improve that page's search engine ranking.
  • Request that a popular and authoritative review site evaluate your website. Unpaid evaluations are the greatest since they provide value to customers who are not misled by monetary incentives.
  • Investigate other business websites and persuade them to link to yours. Joint ventures are an excellent approach to trade links while also benefiting each other's businesses.
  • Join famous online forums and add useful comments and debates with links to your website. If others enjoy what they see, they may follow suit.
  • Publish articles with links to your website on prominent article submission sites. EzineArticles (an online content publishing and analytics tool) and Associated Content are two good examples.
  • Create "linkbait" articles that catch social media users' attention. These articles can be informative, contentious, or hilarious. If one of your articles or blog posts is shared on social media, you will receive a superb backlink and a big increase in traffic.


Below given are some key strategies to increase your SEO Page rank:

  • Relevancy: Make certain that you deliver on your promises to visitors. If your target keyword, meta title, tags, or other indicators state that you have a wrinkle cure, you must ensure that the visitor believes you with just one click to your page. This is where a fantastic landing page and a prominent and clear call-to-action come in helpful.
  • User-Friendly Structure: Many website owners overlook the importance of examining how their page structure appears and functions for visitors. Once on your site, a clear navigation menu with particular titles makes it simple for visitors to find what they need. Instead of crowding the page with too many titles, utilize drop-down boxes in specific categories. Make sure your visitors know where to go to find what they need, and make it easy for them to get back to where they started.
  • Quality: Over the last few years, the requirement for quality has risen dramatically. As Google strives for the optimal user experience on its site, you must strive to stay up. Of course, you will never achieve the perfection that Google proposes, but coming close will get you the top spot in their searches. 
    Quality content is one of the latest updates' main draws. Remove any obsolete, irrelevant, or low-quality information from your website! Hiring freelancers to write hundreds of short keyword-stuffed articles is no longer required. You may now rank high with considerably less content on your site as long as it is new, relevant, and of good quality.

SEO Page Rank and Manipulation

Since Google PageRank is based on linkages to a website, many webmasters and shady SEO businesses may attempt to sell "high" PageRanks to website owners. For the correct fee, a webmaster might theoretically "purchase" a link to his website on an already popular webpage, which drives traffic and can potentially obtain a higher rank on Google's algorithmic ranking system.

SEO Page Rank and Manipulation

Though purchasing links may be an effective marketing approach, Google is on the alert and warns webmasters against attempting to game the PageRank system. The fundamental argument is that manipulation lowers the overall value of the PageRank system.

If Google determines that a webmaster is buying links to boost PR, the website will be devalued on Google's system or blacklisted outright. Your PageRank can reduce to zero; worse, your website could be "sandboxed," which means it will not appear in any search result list.

However, there is a legal technique to purchase links for commercial purposes while avoiding manipulating the PageRank system. A webmaster only needs to add a “nofollow” HTML element to inform Google that the link will not affect the index's ranking. This enables webmasters to sell and buy advertisement links to generate traffic while not interfering with the PageRanking link system.

Obtaining a high Google PageRank is easy and automatic. It takes time and works to guarantee that your website continues to produce high-quality material and earns links from other high-quality websites. However, with consistent effort through legitimate means, your website may be the one to which Google sends natural clients.

Frequently Asked Questions

What effect does PageRank have on SEO?

Your website's SEO relies heavily on how readily and quickly potential buyers may reach your site via a search engine query. If your PageRank is high, a consumer will likely find you because search results will place your page higher on the list.

How frequently do SEO rankings change?

The ranking data is refreshed every 24 hours by default. You must regularly update rankings when you have a large list of keywords with significant competition. You'll be able to respond to ranking drops more quickly this way.

What constitutes a good PageRank score?

Google PageRank ranks every website on a scale of 0 to 10, with rankings of 4 and higher regarded as above average.

How is PageRank determined?

PageRank is determined by the importance of a webpage by counting the quantity and quality of links to that page. The fundamental idea is that more important websites are more likely to be linked to other websites.

How much traffic does SEO generate?

Over half of all web visitors entered websites by clicking on them in organic search results. This indicates that the websites that have invested in SEO receive more than half of all Internet traffic. And if they rank #1, they receive more than 90% of that traffic.


We hope that you got a clear understanding of how SEO works and that maintaining a good SEO Page rank is very important to attract traffic to your website. To give you a quick recap of what we discussed, We started by introducing what Page Rank is, and how it is important and then proceeded to know how it is determined. We then looked at important strategies to improve SEO Page rank and also had a look at whether or not it could be manipulated.

To know about more articles like SEO Page Rank, check out the following:

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