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Table of contents
Web Hosting
Hosting Servers
How Web Hosting Works?
How a Hosting Provider Affects Your SEO?
Server Downtime
Page Load Time
Big No to Shared Hosting
Geo Targeting
Local Host for Local Audience
Frequently Asked Questions
What is SEO, and how it works?
What Are SEO Tools? 
Do I have to pay for website hosting?
What is the difference between Web Server and Web Hosting?
Which program is used for web hosting?
Last Updated: Mar 27, 2024

SEO Web Hosting

Author Amit Singh
0 upvote
Leveraging ChatGPT - GenAI as a Microsoft Data Expert
Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM


Have you heard about SEO or Search Engine Optimization? Do you know anything about web hosting? Do you know the significance of web hosting in SEO?

Web hosting

This article is focused on web hosting in SEO or Search Engine Optimization. We will also study its importance and optimization. Let's see all these things in more detail.

Web Hosting


Web hosting is a service that a web host offers to websites so that users can access them on the internet. It provides you with server space so you can publish your website on the internet. After constructing a website, you will need a web hosting service since, without a web host or web hosting, users cannot view your website.

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Hosting Servers

hosting servers

Servers are nothing but high-performance computers where the web host stores the data of your website or websites. 

The most important part of a web hosting service is the hosting server. It typically consists of all the elements required for a website to function and is constructed, distributed, and managed by a hosting service provider. The computer hardware, storage, operating system (OS), network connectivity, and Web hosting software are used to construct a complete hosting server.

How Web Hosting Works?

When you access a website, like, your computer will send a server request over the internet. The web server that hosts will also receive this request.

web hosting working

You only need to enter your domain or website address into the browser of an Internet user to visit your website. Your webpages will be provided to the user via the browser as soon as their computer establishes a connection with your server.

As a result, the server and hosting are crucial on-page optimization factors; thus, you must be very attentive when selecting a web hosting provider. A good hosting provider doesn't take extra measures to improve your rankings, but because it understands SEO, that is why it won't do any actions that can affect the SEO of your website. In order to host, you must have a domain. The hosting firms will assist you in acquiring a domain name if you don't already have one.

How a Hosting Provider Affects Your SEO?

SEO stands for Search engine optimization. It is a combination of techniques or factors that aid in increasing the visibility of your website. Speed, uptime, security, SEO expertise, and other similar things are some of the things that your web hosting provider directly influences.

Server Downtime

down time

Basically, this is a web host's first test. The first indication that a web host is unreliable is if your website frequently experiences web server outages.

A website's downtime degrades its SERP and SEO in addition to its overall performance. Let's look at it from a pragmatic standpoint.

A website is unavailable and isn't listed in the search results. What happens when a search engine like Google receives a query about relevant content on that website? That website won't appear in the search results, and the error will harm the website's SEO. Additionally, it raises the website's bounce rate, thus affecting the authority of the website.

Therefore, you should choose the finest web host blindly in order to avoid downtime and achieve 99.9% uptime for your website.

Page Load Time

Page loading

The second element to test a web host is how quickly a website loads. When a website loads slowly and takes a long time, the web host is definitely at fault. 

It is a widely acknowledged fact that visitors are more likely to move on to the next choice if a website takes longer than two seconds to load. The speed at which a website load is, therefore, a particularly sensitive issue for its reputation.

Likewise, a website with a high bounce rate will have a negative impact on its search engine ranks. Less conversion rate is the effect of a website's SEO slump.

By implementing the most recent caching technology, a professional web host reduces a website's load time and generates a large amount of traffic. Recall that a faster load time results in more website views.

Big No to Shared Hosting


Although shared hosting could appear to be more affordable, keep in mind that inexpensive goods are rarely worthwhile. Due to the fact that the hosting quality is being compromised, a shared host enables you to host multiple websites on a single shared server.

Websites placed on shared servers are not preferred by Google since they violate SEO best practices. Spam is another significant drawback of shared hosting. Even spammers can use these affordable hosting services.

This inappropriate neighborhood has a direct impact on the authority and ranking of the website. Additionally, shared hosting doesn't actually give you speed, dependability, or scalability.

The major drawback of shared hosting is its poor security, which could lead to data theft or the compromising of your website.

Geo Targeting

Geo targeting

The Google Search Console Tool has a great feature called geotargeting. Regardless of the location of your server, the tool assists in targeting the appropriate audience globally.

Targeting the appropriate audience shouldn't be a concern if your website has a local domain like (.in, .co, or .uk) because it will probably do so automatically. If your domain, such as (.com), is worldwide, you must specify in the search console the nation you are targeting.

In the event that the target nation isn't specified in the search panel, Google will use the website's IP address to determine the country, which may later cause difficulties. Eventually, a search console assists a global domain in focusing on a particular nation.

Local Host for Local Audience


In order to give your website users a faster surfing experience, server placement is crucial. The audience will be sent to your site more quickly if your server is located close to your target audience. Therefore, it is critical for all website owners to understand how SEO is affected by hosting location.

Since local markets are where e-commerce stores are most likely to make sales, they focus on local audiences. In contrast to a server located outside of India, an Indian webstore hosted on a local host is more likely to receive relevant traffic and high SEO ranks.

The explanation is straightforward: Each website is given an IP address that is specifically related to the country in which it is hosted. Selecting a local host will make it simple to target local customers and eventually increase the local search engine rankings of your web store.

The advantage of implementing a local server for your website is that, for example, Google prefers to connect an Indian user with an Indian website.

Your website might appear in Google search results based on a server's IP address or location, and native server location increases relevant website traffic.

Frequently Asked Questions

What is SEO, and how it works?

SEO stands for Search engine optimization. It is the art of raising a page's search engine ranking in Google and other search engines.

What Are SEO Tools? 

SEO tools offer information and warnings regarding the general well-being and success of your website. They assist in identifying areas of potential growth and flaws or problems that can stop you from ranking and gaining awareness in the SERPs.

Do I have to pay for website hosting?

You'll have to pay for hosting if you want to start a website. However, you'll also see that there are numerous free hosting companies out there.

What is the difference between Web Server and Web Hosting?

A web server is nothing but a computer that manages websites. In its simplest form, web hosting involves using a server to store a website.

Which program is used for web hosting?

The Linux, MySQL, Apache, and PHP (LAMP) software stack, which includes Apache web servers, is currently the second most used web server behind Microsoft IIS (Internet Information Server).


In this article, we have studied web hosting in SEO or Search Engine Optimization. We have also studied its importance and optimization.

We hope that this article has provided you with the help to enhance your knowledge regarding SEO and if you would like to learn more, check out our articles on types of SEO, and best SEO tools.  

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