Twitter Marketing and how to use twitter for marketing

Twitter for Business

Here is how you can boost your business using Twitter.

Twitter Account

Create a Twitter account and start making your first connections. Set up your profile and keep it ready to post your content. Your Twitter handle is your username, using which other users can find you to make connections. Add your Website URL beneath your Bio to redirect interested users to your Business page.

After performing thorough Twitter research, create your content and post them as Tweets. This can help gain a lot of followers and increase the audience base. Gain attraction to your profile to get more followers. Having more followers directs more traffic to your website and increases the popularity of your brand. You can audit your Twitter profile by navigating to the Twitter Analytics Page.

Using Hashtags and Trends

Hashtags are combined keywords preceded by the # symbol. Hashtags help group Tweets and conversations on the same topic so people can easily find and follow posts of their interest. It helps organise content and group them into relevant topics.

Twitter hashtags become trending when a particular topic becomes the centre of attention of many Twitter users. Staying up to date with Twitter trends can help you keeps up with the latest market news and highlights. Sprout’s Trends Report helps monitor hashtags, trending topics and influencers in a particular industry on Twitter. Search for trending topics on Twitter using Hashtags and try to promote your business there to influence a greater crowd. 

Twitter Advertising

Start Advertising on Twitter through Twitter Ads and Promote your Tweets. Twitter ads are an advertising platform designed to enable advertisers to create and launch ads for their target audience across multiple places using various ad formats and features. Add links to your Twitter Ads to direct users to an appropriate landing page on your site. Promoted tweets are tweets promoted through paid advertising to reach a bigger audience. The first step to creating a Twitter Ad campaign is choosing your ad objective. You can build Ad groups to separate details like budget, targeting, and creatives granularly.

Other ways to advertise on Twitter are through Promoted Tweets, Accounts and Trends. Promoted Tweets are labelled as Promoted and appear in the Twitter feed of users who don't follow you yet. Promoted Account ads help attract Twitter users who may be interested in your brand. Promoted Trends help your topic appear on the Trending lists of all users for a particular period.

Set up your Twitter Advertising account here and create a New Campaign based on your Business needs.

Host Twitter Chats 

This helps you interact with your followers and other users who might be interested in what you do. Bring up topics that may be related to your business or your area of expertise. It shows other users and followers how active your account on Twitter is. Make your business known to other users by engaging them actively.

Benefits of Twitter Marketing

• Twitter allows you to provide quick customer service and support to your customers.
   
• It works as a search engine tool to search for possible business competitors and their marketing content. This helps analyse their marketing tactics and ideas.
   
• Twitter allows direct conversation with your followers. You can share the latest updates about your organisation and promote your brand.
   
• Twitter is an excellent tool to direct traffic to your business website and increase sales.
   
• You can form communities and gain supporters for your business and promoters for products. It helps create brand awareness.

Frequently Asked Questions

What are some of the key performance indicators for Twitter marketing?

Some KPIs for Twitter marketing are engagement and interaction with your followers and the number of retweets of your tweet. ‍Finding the tweets that attract more followers is another factor. You can also monitor your website traffic and sales to check your marketing performance.

What are some of the best practices in Twitter marketing?

Audit your Twitter using Twitter analytics to evaluate the performance of your posts. Make sure that you are consistent and active on Twitter. Use correct and appropriate hashtags to represent your business or promotions. Reply to comments and interact with your audience to gain their feedback and opinions.

Name some of the tools to integrate Twitter on a blog or website.

TwitThis lets readers quickly share what they are reading with their Twitter followers. Chirrup can display all the references from Twitter on a given webpage. Twitterfeed can automatically insert tweets into Twitter from any RSS feed.

Conclusion

This blog discusses Twitter marketing in detail. It explains how to perform Twitter marketing and the features available for it. Check out our articles on How to create a Twitter account, Twitter Integration, Types of Digital Marketing and Search Engine Marketing. Explore our Library on Coding Ninjas Studio to gain knowledge on Data Structures and Algorithms, Machine Learning, Deep Learning, Cloud Computing and many more! Test your coding skills by solving our test series and participating in the contests hosted on Coding Ninjas Studio! 

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