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Table of contents
What is Instagram's Marketing Strategy?
Why do you need an Instagram Marketing Strategy?
Ways to create Instagram Marketing Strategy
Create Your Business Profile
Edit Your Business Profile
Craft Your Instagram Content
Grow Your Audience
Use Instagram Insights
Run Ad Campaigns
Tips for creating an effective Instagram Marketing Strategy 
Tips to Improve Instagram Marketing Strategy
Frequently Asked Questions
Why is Instagram so effective for marketing?
What type of Instagram advertising is most effective?
What are the main factors of the Instagram algorithm?
Last Updated: Mar 27, 2024

Understanding Instagram Marketing Strategy

Author Aditi
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Leveraging ChatGPT - GenAI as a Microsoft Data Expert
Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM


Do you want to publicize more about your business? Or Do you want to increase the number of your product users? 

This article is focused on one of the strategies by which you can increase your business following. It is called Instagram Marketing Strategy. Instagram is one of the widely used social media platforms. You can use this platform for your business promotion. Do you know how? Let's dive into the article to learn more about it.

Understanding Instagram Marketing Strategy

What is Instagram's Marketing Strategy?

Instagram is a social media platform. It is a platform for sharing images and videos. It helps users to connect and communicate by direct messaging, leaving comments, streaming live videos, and creating Stories. Instagram allows them to add filters before uploading the media(images and videos). It also allows them to organize with the help of geographical and hashtag tagging. 

You can use Instagram for promotion as well. There are a set of ways to build relationships with customers and audiences. It also allows you to promote your products on Instagram. This is called Instagram Marketing Strategy.

Let’s see the importance of Instagram in digital marketing strategy.

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Why do you need an Instagram Marketing Strategy?

Instagram is one of the most popular social media today. It has the largest social networks and a massive audience. It is designed for various purposes like education, entertainment, inspiration, marketing, and business. So, Instagram's need for marketing strategy can be summarized in the following points:-

  • It has a massive audience. So it provides you with chances to find the targeted audience. It helps in global reach. People from the 18 to 34 age group are among 63% of Instagram users. They are young and are more likely to engage with ads on Instagram and purchase.
  • Users of Instagram upload at least 95 million photos and 250 million stories daily. It has high engagement rates. The average time spent on this platform is 53 minutes. Businesses here took advantage of this.
  • It offers tools for advertising. It allows you to make targeted ad campaigns. By using Instagram, you can do business objective ads for flexible prices.
  • It allows you to promote your brand. You can collaborate with influencers and businesses from related industries to perform contests, tests, and cross-promotions. You can advertise through posts and stories.
  • It helps you to manage your online reputation. It allows users to react to stories, comment on posts and chat in direct messages. These features can be used to provide customer support. You can also solve audience issues in the comment section. This will help you to improve your reputation and earn a reputation for being a trustworthy brand.
  • It allows in-app shopping. This feature was released on Instagram in 2019. It helps you to create product catalogs by adding special tags to their posts.

As you can see, Instagram is useful for communication and inspiration. It can be used for marketing and selling. Now let's talk about the components of an Instagram marketing strategy.

Ways to create Instagram Marketing Strategy

Instagram's marketing strategy is based on the following six steps. Let's go and understand how to approach step by step:- 

Create Your Business Profile

Firstly, you create a regular Instagram account. You need to switch it to a Business account when it is made. Click on Settings, then tap on Account. Choose Switch to Business Profile.

Edit Your Business Profile

The second step is to add a profile photo. Try to keep it simple. Use a graphic logo or business logo as a profile picture. It is best to use only one logo throughout the channel. The profile photo will appear in a small icon of size 150x150 px. Instagram automatically crops profile photos into a circle. 

Now, create a username. This will help your customers to identify your brand on Instagram. Use your business name and keep it small (at most 30 characters). 

After that, add a bio (short description of your business). Also, use relevant tags to make your business page more discoverable.

Lastly, add your business website and other contact details. It will help users to connect with you quickly.

Craft Your Instagram Content

Instagram allows you to create different types of content. It helps you to engage with your audiences in various ways. It can be in the form of stories, text-based posts, images, and videos.

Grow Your Audience

The audience plays an essential role in any business. The audience is about quality and not about quantity. You need to create friendly, long-lasting relations with the audience. You also need to provide engaging material at the right time. Some useful tips to help you get more followers to interact with: 

  • Try to avoid fake users
  • Use geotags and hashtags to boost local discovery.
  • Try to run giveaways. It will help you improve your brand image and get many new followers. It will also boost your engagement with your products.
  • Try to use trends to gather audiences. 
  • From time to time, ask your users to follow you.

Use Instagram Insights

Instagram Insights is a business tool that helps companies to achieve their marketing goals. It does this by analyzing its followers' comprehensive data. You can determine which types of content your followers are most interested in and monitor their behavior on your page with the help of Instagram Insights. 

This tool shows how many people viewed your content and was redirected to your website or profile.

Instagram Insights lets you see your followers' activity for the last seven days. It shows people's engagement with your brand, age, demographics, and location.

Run Ad Campaigns

Instagram helps you to run ads. It helps you to boost your brand page or specific products and services. Craft ads that look like image and video posts, stories, and carousels. There are different types of ads provided by Instagram:-

  • Image ad
  • Video ad
  • Ad in Stories
  • Carousel ad
  • Gallery ad
  • Instagram explore ad.

Tips for creating an effective Instagram Marketing Strategy 

  • It is important to connect with Influencers. Influencers are also Instagram users. They are usually experts or celebrities in certain fields. They can help you to promote your product to their audience.
  • You should verify your Business Page. A verification mark adds credibility and authority to your Instagram profile. It tells followers that your brand is safe.
  • Add user-generated content (UGC) to your feed and stories. It shows that your business is trustworthy. It also shows that your business is approved by real customers. You can tag your followers and communicate with them to become close and friendly.
  • It is important to build an Aesthetic for your feeds on Instagram. It will make your business account appealing to look at. It can help you to make the first impression right. Try to create posts with a defined color palette to achieve this. You can also use preview tools to look at your feed.

Tips to Improve Instagram Marketing Strategy

Tips to Improve Instagram Marketing Strategy

It is important for a business or company to have social media that is active to succeed. No social media marketing plan is complete without Instagram. Brands, advertisers, and customers all use it as a leading platform. There are 800 million active users on this platform each month. Five hundred million Instagram accounts are used daily. Also, 70% of Instagram posts have branded hashtags. Your competitors are undoubtedly active on Instagram if you aren't.

Those who have accounts are moving in the right direction. However, simply having an Instagram account does not guarantee sales.

Let’s see some tips to improve Instagram Marketing Strategy:-

  • Try to increase your following.
  • Focus on the first impression of your page.
  • Post content on Instagram regularly.
  • Avoid posting a lot of promotional content.
  • Go live regularly.
  • Add videos and pictures to your story.
  • Partner with social influencers to increase followers.
  • Add hashtags to your posts and captions.
  • Encourage user-generated content.
  • Try to run targeted ads.
  • Run contests and giveaways to increase followers.
  • Take advantage of the Instagram “swipe up” feature.
  • Use shoppable posts if you have an e-commerce brand.
  • Post the same product in the feed more than once.
  • Respond to messages and comments.
  • Use your story to showcase business products.
  • Link your Facebook page to your follower's account.
  • Offer discounts to your followers to attract them.

Frequently Asked Questions

Why is Instagram so effective for marketing?

Instagram's main advantage is its visual nature. This makes it different from other social media platforms. If your business is based on the design of your product or has a visibly noticeable service end result, then Instagram will be the best platform to showcase that content.

What type of Instagram advertising is most effective?

A single-image ad, followed by the Stories ad, is the most successful ad in the campaign. It is based on the number of clicks. It helps in better reach along with the Boosted post.

What are the main factors of the Instagram algorithm?

The three main ranking factors of the Instagram algorithm are relationship, interest, and relevancy.


A business website cannot only determine the sale of products. You need to take advantage of social media as well. In this article, we have discussed Instagram's Marketing Strategy. We have also discussed the needs of this strategy and how to create effective marketing strategies.

We hope this blog has helped you enhance your Instagram Marketing Strategy knowledge. If you want to learn and explore more, check out our websites on Coding Ninjas and Coding Ninjas Studio for Interview preparation. Practice makes a man perfect. To practice and improve yourself in the interview, you can check out Top 100 SQL problemsInterview experienceCoding interview questions, and the Ultimate guide path for interviews.

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