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Table of contents
1.
Introduction
2.
Why Instagram Marketing? 
2.1.
Brand Strengthening 
2.2.
Enlarged Sales 
2.3.
Audience Growth 
3.
Building an Instagram Marketing Strategy 
3.1.
1. Goal Setting 
3.2.
2. Defining Your Target Audience 
3.3.
3. Analysing Competitors 
3.4.
4. Creating an Account Look 
3.5.
5. Content Designing 
3.6.
6. Editorial Calendar 
3.7.
7. Growing your Instagram Follower Base 
4.
Tips for Instagram Marketing 
4.1.
Launch an Instagram Shop 
4.2.
Collaborate with Influencers
4.3.
Use Stories and Highlights 
5.
Frequently Asked Questions 
5.1.
Why is Instagram a good platform for digital marketing?
5.2.
How can I improve Instagram Marketing? 
5.3.
What is Instagram Shop? 
6.
Conclusion 
Last Updated: Mar 27, 2024

What is Instagram Marketing?

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Ashwin Goyal
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Introduction

Instagram indubitably is one of the most popular social media applications used today. Be they young or old, the users of this application are diverse in ways of culture, age, gender, profession and location. These features can serve to great benefit when it comes to marketing your business digitally. It is a cost-effective and creative way to enhance and promote company sales. As Instagram is a visually dominant application, colourful and loud ads attract businesses, bringing them into the spotlight. 
 

digital marketing

Why Instagram Marketing? 

Instagram marketing is an intelligent way to digitally market your business because of the following features:
 

Brand Strengthening 

83% of Instagram users confess that Instagram helps them discover new websites and businesses online. These customers, in turn, spread the word of mouth if the goods and services are satisfactory. Thus, a dynamic chain of customer increase is observed due to the scalability and reach of Instagram.
 

Enlarged Sales 

Instagram offers robust tools and features to enable direct shopping through the app. This makes it convenient for customers to browse through business websites and their services while on the app. Hence, sales boom due to the accessibility of website content.
 

Audience Growth 

As stated above, Instagram is used by millions of people from all over the world. This makes the user base very diverse. Diversity in customers brings growth as various audiences can be targeted for purchase actions.
 

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Building an Instagram Marketing Strategy 

The following steps can be taken to devise a foundational marketing strategy that helps you reach your digital marketing goal as a business:
 

1. Goal Setting 

The first and foremost step is to identify and set the end goal. Make sure your goals are attainable, timed and relevant. The type of content created, shared, and regularity will all depend on the amount of growth you want in a specific time frame. 
 

2. Defining Your Target Audience 

This is an essential part of building your marketing strategy as the genre of content creation highly depends on the audience that will be consuming your content. Instead of assumptions, understand your target audience with a data-driven approach. One such way of determining potential customers is by using trending hashtags on Instagram which are relevant to your goods and services. For example, if your business sells clothes, use hashtags such as #apparel, #trendingoutfits, #clothes etc. Understanding the trend and patterns in users interacting with your hashtags will help you statistically analyse interested customers. 
 

3. Analysing Competitors 

Once you've set your goal and understood your target audience, try to understand how top businesses in the same field use their marketing on Instagram. Take a look at their popular/ most-user-interacted posts, trending hashtags they use and advertisement concepts they use. An overall idea can be set for the foundation of your marketing venture. Apart from analysing and following other brands' marketing ways, try to catch concepts or ideas they might have missed. These ideas can give you an edge by adding uniqueness to your branding. 
 

4. Creating an Account Look 

The first glance of your account should give a gist of the theme your business works along. The aesthetics of the account should be consistent, which means the posts and stories should all adhere to the same set of colours, meaning and essence. For example, the energy-drink brand recess sticks a very vibrant, fruity-themed Instagram feed that resonates with the ingredients and flavours of their products. 

an example of a  business account with their page portraying a theme

 

5. Content Designing 

Content is key in digital marketing. Use the essence of Instagram to curate content. This app is popular for its visual appeal, making users enjoy and interact with image posts, stories, videos and reels. Textual content is not of primary importance here. Hence while creating content, stick to the above-decided theme and colour codes. Make your content visually appealing by adding trending concepts and visuals. Although images receive more viewership than videos, short reels serve a great purpose in showcasing product videos in an abstract way. Remember, the shorter and quicker the content delivery, more the viewership and interaction. 

 

6. Editorial Calendar 

Once you've decided on the basic theme and type of content delivery to stick to, analyse and formulate an editorial calendar, which helps you keep track of the schedule of posting and content creation. Editorial calendars also help you mark important events or offers that need to be promoted on the Instagram handle. Date and time are crucial when it comes to timed offers and sale periods, so make sure to inform the audience well in advance. 
 

7. Growing your Instagram Follower Base 

The more followers, the more users interact with your posts. Once a user follows your account, they will see your posts regularly on their feed and will watch your stories. Converting these followers into customers starts with their interaction with your account. Hence growing your follower base is paramount. Paid promotions and reviews of products through influencers will help increase the reach of your brand name. Word of mouth of users with a huge follower base indirectly contributes to your follower base. 

 

Tips for Instagram Marketing 

The following techniques can be followed to marketise your brand further:
 

Launch an Instagram Shop 

Instagram provides a unique feature of in-app shopping. This can be of great use to increase the accessibility of your shop for the customers. It resembles a website storefront.

instagram shop


 

Collaborate with Influencers

Influencer Marketing Campaigns help in reaching out to new customers exponentially. Positive reviews from a satisfied customer greatly influence buying decisions of viewers. Choose influencers who work along the lines of your product usage so that they actively participate in paid promotions and product testing and reviews. 
 

Use Stories and Highlights 

Regular stories help build emotional proximity with your customers. Keeping them in loop with the latest product developments, quick polls to analyse their opinions and launches of new products help keep the user interacting and interested. 
 

Frequently Asked Questions 

Why is Instagram a good platform for digital marketing?

Instagram is one of the most popular social media applications used by millions of people. This makes the user base very diverse; consumer expansion can happen quickly and easily. Moreover, the app is primarily based on visual appeal; therefore, product marketing becomes very easy and cost-effective.
 

How can I improve Instagram Marketing? 

Instagram marketing can be increased by following the seven basic steps: define your goal, observe the target audience, analyse competitors, create an account look, design your content, formulate an editorial calendar, and grow your Instagram base. 
 

What is Instagram Shop? 

Instagram Shop is a feature provided by Instagram to make in-app purchases. It is like a website portal, making purchasing easy and convenient for the customer.
 

Conclusion 

In this article, we went through the steps to build an efficient Instagram marketing strategy and topics that can enhance sales and brand scaling. Share and upvote this article if you found the content informative and useful.  If you found this article helpful, share it with other fellow ninjas. Visit our platform Coding Ninjas Studio for various coursesinterview_experiencesguided pathsproblems, test serieslibraryresources etc.  Happy Coding!!

 

 

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