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Last Updated: Mar 27, 2024

What is Search Engine Optimization?

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Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM


In simple terms, Digital Marketing can be defined as the process of promoting goods or brands through one or more types of electronic media. The terms online marketing, internet marketing, and web marketing are frequently used to describe digital marketing.
Search Engine Optimization is one of the significant aspects of digital marketing.

Digital marketing

In this blog, we will briefly discuss Search Engine Optimization(SEO).

What is SEO?🤳

SEO stands for Search Engine Optimization. It is the method of getting users from the free, editorial, natural, or organic search results on search engines. In simple words, it's the term used to describe the effort made to raise search engine ranks. In many ways, it's just website quality control.


Search Engine Optimization can target a variety of search types, including image, local, video, and news search engines. Utilizing a solid Search engine optimization plan can assist you in positioning your website appropriately to be seen when users need it or at the most crucial stages of the purchasing process.
Many different tasks are necessary for effective Search Engine Optimization, including:-
💢 Finding appropriate terms with high potential for search traffic.
💢 Creating valuable material of the highest caliber and optimizing it for both consumers and search engines.
💢 Including relevant links from reputable websites.
💢 Evaluating the outcomes.

Nowadays, Search Engine Optimization is considered an important marketing activity.

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How does SEO Work?✍️

Search engines are used when someone has a question and wants to find the answer online. In order to give users the precise results they want, search engine algorithms use computer programs to sort through data. Search engines identify websites and decide which ones to rank for a given keyword using algorithms. Search engines go through three stages when looking for information: crawlingindexing, and ranking.

Stages of SEO

Let’s learn about these stages one by one:-


Crawling is the first action. Search engines send out web crawlers to find new pages and gather information about them. These web crawlers are also referred to as spiders or robots. They seek out newly launched websites and routinely examine previously visited pages to see whether the content has been modified or updated.
Search engines employ links that have already been discovered to crawl web pages. If you have a blog post connected to your homepage, a search engine may follow the connection to your new blog post when it searches your homepage.


Indexing is the next stage. During the indexing process, a search engine decides whether or not to use the content it has crawled. If a crawled web page is deemed worthy, a search engine will add it to its index. This index is added when the ranking procedure is complete. An indexable web page or another piece of content is preserved and filed in a database to retrieve it later. The majority of websites that provide unique and useful content are indexed.

A website could be excluded from the index if:-
🌟 It's likely to include redundant information.

🌟 Its content is thought to be spam or of low quality.

🌟 Crawling was not possible.

🌟 The page or domain had no external links.


The third and arguably most important stage is the ranking. Ranking occurs only after crawling and indexing is complete. Once a search engine has crawled and indexed your website, it can be ranked. Search engines use more than 200 ranking factors to categorize and rank content, and they all fall under one of the three SEO pillars: technical, on-page, or off-page optimization.
Search engines employ a variety of signals to determine how to rank websites, as follows:-

💢 Keyword presence in the Title tag - If the term or a synonym was used on the page and in the title tag, it was present in the title tag.

💢 Web page loading speed - How quickly and well-suited it is to mobile devices.

💢 Website Reputation - Whether the web page and website are regarded as credible for the topic being searched for.

Three Pillars of SEO🪜

Understanding how SEO changes can help you stay on top of your game as a digital marketer because getting your brand, website, or business found by searchers is a basic skill. Although SEO constantly changes in tiny ways, its core principles remain constant. We may divide SEO into three main pillars or components that you must be aware of and practice regularly:-

👉 Technical Optimization: Technical optimization is the process of finishing tasks on your website that aren't directly related to content but are intended to boost SEO. It frequently takes place behind the scenes.

👉 On-Page Optimization: On-Page Optimization is the procedure you employ to ensure the information on your site is relevant and offers a beautiful user experience. Content management systems like WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine can help you accomplish this by choosing the appropriate keywords to target inside your material.

👉 Off-Page Optimization: Off-Page Optimization is the process of raising your site's ranks in search engines by engaging in activities off of it. Backlinks play a significant role in this by establishing the site's reputation.

Frequently Asked Questions

What is Digital Marketing?

Digital marketing is the field of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms.

What are the 4 Ps of digital marketing?

The 4Ps of digital marketing are priceproductpromotion, and place.

What is SEO?

SEO stands for Search Engine Optimization. It is the method of getting users from the free, editorial, natural, or organic search results on search engines. In simple words, it's the term used to describe the effort made to raise search engine ranks. In many ways, it's just website quality control.

What are the three stages of SEO?

The three stages of SEO are CrawlingIndexing, and Ranking.

What are the three pillars of SEO?

The three stages of SEO are Technical OptimizationOn-Page Optimizationand Off-Page Optimization.


In this article, we have extensively discussed Search Engine Optimization(SEO), the pillars of SEO, and how SEO works. I hope you enjoyed reading this article on What is Search Engine Optimization.

If you want to learn more, check out our articles on Implementing DELETE Method to Delete a User ResourceTechnological Services in Ready APIWhat Is Web2Py?Why To Use Web2py?Postbacks and Internationalization in web2pyThird Party Modules In Web2pyTasks In Web2py, and  XML in Web2py.

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Topics covered
What is SEO?🤳
How does SEO Work?✍️
Three Pillars of SEO🪜
Frequently Asked Questions
What is Digital Marketing?
What are the 4 Ps of digital marketing?
What is SEO?
What are the three stages of SEO?
What are the three pillars of SEO?