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Table of contents
1.
Introduction
2.
What is SEO❓
3.
How does Search Engine Optimization work❓
3.1.
Primary Factors for Search Engines💫
3.1.1.
👉Links
3.1.2.
👉Content
3.1.3.
👉Page structure
4.
Why is SEO important for marketing❓
5.
The Benefits of SEO 🤠
6.
Search engine optimization techniques
6.1.
👉Keyword research 
6.2.
👉Content marketing
6.3.
 
6.4.
👉Link building
6.5.
👉On-page optimization
6.6.
👉Site architecture optimization
6.7.
👉Semantic markup
7.
Top SEO tools
7.1.
👉Google Search Console
7.2.
👉Google Ads Keyword Planner
7.3.
👉Backlink analysis tools
7.4.
👉SEO platforms
7.5.
👉Social media
8.
Frequently Asked Questions
8.1.
What is SEO?
8.2.
Why is SEO important to businesses?
8.3.
What is SERP?
8.4.
What are some top SEO tools?
8.5.
What is on-page optimization?
9.
Conclusion
Last Updated: Mar 27, 2024

What is SEO and How Does it Work?

Author Akshat
0 upvote
Master Python: Predicting weather forecasts
Speaker
Ashwin Goyal
Product Manager @

Introduction

Search engine optimization or SEO is created to make a website search engine friendly. When users search for keywords relating to their goods and services, it helps websites rank higher in search engine results. Consequently, it is the technique of boosting both the volume and quality of traffic to a website. 

 

What is SEO and How Does it work?


Here, we will discuss more about SEO and how does it work❓. Are you ready❓

What is SEO❓

SEO(Search Engine Optimization) is the art/process of enhancing your website to raise its visibility when the user looks for goods or services associated with your company on any search engine. The more visible our pages are in search results, the more likely we'll get noticed and draw both new and returning customers to our business.

In Google and other search engines, paid adverts are usually displayed first, followed by regular results. Search engine marketing (SEM), also known as pay-per-click (PPC), is another name for paid search.

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How does Search Engine Optimization work❓

Bots are used in search engines to crawl web pages by moving between websites, gathering data, and indexing them. Imagine the index as a vast library where a librarian can bring up a specific book (or web page) to help you find it instantly.

The algorithms that analyze sites in the index, taking into account hundreds of ranking variables or signals, determine the order in which pages should show in the search results for a given query. The librarian in our fictitious library has read every single book there and knows which one will have the answers to your issues.

Our search engine optimization success factors can be considered stand-ins for various user experience elements. It's how search engine bots determine how good a website well provide users with the information that they are looking for.

However, there are three primary factors that search engines look at to assess a site's quality and where it should rank.

Primary Factors for Search Engines💫

👉Links

Links from other websites significantly influence the ranking of a website. A link can be looked as a vote of approval from other websites. In the eyes of search engines, websites that receive links from numerous other websites gain authority (referred to as "PageRank" by Google), mainly if the websites linking to them are also authoritative.
 

👉Content

A Search engine examines a webpage's content in addition to its links to determine whether it is appropriate for a given search query. Having content focused on the keywords that users of search engines are looking for is a big part of SEO.
 

👉Page structure

A Page structure makes up the third essential element of SEO. The third key component of SEO is page structure. How a page is organised in the HTML code might impact how well a search engine understands it. By include relevant keywords in the page's title, URL, and headers as well as by making sure that a site is crawlable, website owners can take steps to improve the SEO of their website.

The search engine optimization procedure entails tweaking each of these core components of search engine algorithms in order to place the web page higher in the search results.

Why is SEO important for marketing❓

Due to the fact that people conduct trillions of searches annually, many of which are done with the commercial purpose to learn more about goods and services, SEO is an essential component of digital marketing.

Nonetheless, over the past few years, search results have changed to give users more direct responses and data that is more likely to keep users on the results page rather than sending them to other websites.
 

The Benefits of SEO 🤠

A site will typically see more traffic if it can move up the list of search results, which is presented in alphabetical order. For instance, the top result for a typical search query will receive between 40 and 60 percent of all traffic, while results two and three will receive much less traffic overall. Only 2 to 3 percent of searchers click past the first page of results. Therefore, even a slight increase in search engine rankings can increase traffic to a website and open the door to new business opportunities.

As a result, website and web page owners try to manipulate the search results to have their websites appear above those of their rivals on the search results page (SERP). Here's where SEO comes into play.
 

Search engine optimization techniques

Utilizing different SEO strategies to optimize the site for search is necessary to boost a site's ranking.

👉Keyword research 

Keyword research is frequently the starting point for SEO. It entails investigating what keywords a site already ranks for, what keywords competitors rank for, and what other keywords potential customers search for. Identifying the search terms used by users in Google and other search engines provides guidance on what existing content can be optimize and what new content can be created.

 

👉Content marketing

Once potential keywords have been identified, content marketing can begin. This can include both updating existing content and creating entirely new content. Since Google and other search engines place a premium on high-quality content, it's critical to conduct research and create a convincing piece of content that provides a positive user experience and has a chance of ranking higher in search engine results. Good content is also more likely to be shared on social media and attract links.

 

content marketing

 

👉Link building

Because links from other websites (referred to as "backlinks" in SEO parlance) are one of the most important ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the most important SEO levers. Promoting good content, reaching out to other websites and building relationships with webmasters, submitting websites to relevant web directories, and obtaining press to attract links from other websites are all examples of this.

 

👉On-page optimization

In addition to off-page factors like links, improving the actual structure of the page can have huge benefits for SEO and is entirely within the webmaster's control. On-page optimization techniques commonly used include optimizing the page's URL to include keywords, updating the page's title tag to include relevant search keywords, and using the alt text to describe images. Updating a page's meta tags can also be beneficial; these tags have no direct impact on search rankings, but can increase SERP click-through rate.

 

👉Site architecture optimization

Not only external links but internal links (links within one's own website) are also important for SEO. Thus, a SEO can boost a site's SEO by ensuring that key pages are linked to and that relevant anchor text is used in those links to improve a page's relevance for specific terms. Creating an XML sitemap for larger pages can also help search engines discover and crawl all of the site's pages.

 

👉Semantic markup

Optimizing a website's semantic markup is another SEO strategy used by SEO experts. It is used to describe the meaning behind the content on a page, such as assisting in determining who wrote a piece of content or the topic and type of content on a page. Semantic markup can aid in the display of rich snippets in the search results page, such as extra text, and even images. Rich snippets in the SERPs have no effect on search rankings, but they can improve CTR from search, resulting in more organic traffic.
 

Top SEO tools

As a somewhat technical profession, SEO relies on a variety of tools to assist with website optimization. Here are some frequently used tools, both free and paid.
 

👉Google Search Console

Google Search Console  is a free tool provided by Google that is an essential component of any SEO's toolkit. Top keywords and pages are provided with rankings and traffic reports by Google Search Console, as well as assistance in identifying and resolving on-site technical issues.
 

👉Google Ads Keyword Planner

Another free tool provided by Google as part of their Google Ads product is keyword planner. Although it is intended for paid search, it can also be used for SEO because it provides keyword suggestions and keyword search volume, which can be useful when conducting keyword research.

 

👉Backlink analysis tools

There are several link analysis tools available, the two most popular of which are AHREFs and Majestic. Backlink analysis tools allow users to see which websites are linking to their own or competitors' websites, and they can be used to find new links during link building.

 

👉SEO platforms

There are numerous SEO platforms that bring together many of the tools required for site optimization. Moz, BrightEdgeSearchmetrics, and Linkdex are among the most popular. These platforms monitor keyword rankings, assist with keyword research, identify on-page and off-page SEO opportunities, and perform a variety of other SEO-related tasks.
 

👉Social media

Most social media sites have no direct impact on SEO, but they can be a useful tool for networking with other webmasters and building relationships that can lead to opportunities for link-building and guest posting.
 

We hope you have understood everything about SEO and how it works. 🙌

Frequently Asked Questions

What is SEO?

Search engine optimization or SEO is created to make a website search engine friendly. When users search for keywords relating to their goods and services, it helps websites rank higher in search engine results. 

Why is SEO important to businesses?

A site will typically see more traffic if it can move up the list of search results, which is presented in alphabetical order. 

What is SERP?

The page that appears when you input a query into Google, Yahoo, or another search engine is known as a search engine results page, or SERP. The SERP design varies depending on the search engine.

What are some top SEO tools?

Google Search Console, Google Ads Keyword Planner, Backlink analysis tools and Social media are some of the top SEO tools.

What is on-page optimization?

On-page optimization techniques commonly used include optimizing the page's URL to include keywords, updating the page's title tag to include relevant search keywords, and using the alt text to describe images.

Conclusion

In this blog, we studied SEO and explored some primary SEO techniques. You can refer to similar articles for more information

  1. Search engine vs portal
  2. Best SEO tools
  3. Black Hat Techniques
  4. SEO optimization in WordPress 

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Happy learning Ninja!🥷

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