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Last Updated: Mar 27, 2024

What is Social Media Management?

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Prerita Agarwal
Data Specialist @
23 Jul, 2024 @ 01:30 PM


Do you want to publicize more about your business? Or Do you want to increase the number of your product users? 

This article is focused on Social media marketing. Social media platforms nowadays have a massive audience. You can use these platforms for your business promotion. Do you know how? Let's dive into the article to learn more about it.

social media management

What is Social Media Management?

Social media management involves developing and sharing content. It is a process of monitoring mentions and engagement. It also keeps track of a growing community of influencers and customers. It provides you with reports and analyzes the results of your effort.

This process can have one or many channels depending on the company's goal. Social media management is an essential part of the company's marketing strategy. It helps companies to create a measurable ROI(return of investment).

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Social Media Manager

 A social media manager is a marketer who creates and organizes content. They interact with followers. They also keep an eye on social media trends and make reports on account performance. The following abilities are required if you want to succeed at managing social media:-

  • Communication: Social media manager handles messaging on behalf of a public figure or company. They are responsible for private and public engagement. So you should know how to communicate in writing and visually.
  • Creativity: Social media managers must think of new ideas and engaging ways to share information. So it would be best if you had a sense of creativity as a skill.
  • Collaboration: Social media managers do not work alone. They need to work with a team of members. They can be marketing and design college, clients, and influencers. So you should know how to collaborate with people to work more efficiently. 
  • Organizational skills: Social media managers have a lot of work. They range from creating content to analyzing data. So you should be able to develop reliable and organized workflows. It will help you to make fewer mistakes.

Benefits of social media management

social media management benefits

Social media management has many benefits. Some of them are listed below:

  • Cost: Social media is an economical marketing strategy. It is different from your marketing budget. Joining social networking platforms, posting material, answering comments, and more are all free. Social media advertising is a successful way to connect with your target market. They develop an online following for your business.
  • Reach: Social media helps you to connect users from all over the world. It can be from Facebook to LinkedIn. You can also reach a specific audience using platforms like Pinterest. Social media advertisements cannot match the reach and price of traditional advertising. So, social media marketing plays an essential role in business.
  • Users: Social media helps you to know your consumer behavior. Using them for marketing plans helps you to align your campaigns with user behavior. For example, 74% of individuals use social media to decide what to buy. 
  • Performance: All business owners and marketers believe in social media performance. Companies using social media can build their brand and generate leads and sales. 

Importance of efficient social media management process

Social networks have huge business possibilities. Brands use social media platforms to tell their objectives in the marketing funnel. It is done by raising brand awareness to boost store visits. But they'll need effective social media teams to achieve this. 

You need more people's dedication on the channel if you want more goals achieved through social media marketing. This demand will result in building social media team structures. It can be complex too. If your brand is large, you may need different teams in different offices and locations. You will need various strategies to meet different targets.

Build a good social media management process. It will ensure people work together to deliver the most value from social media. It will also help in producing great results in the long run.

How to begin with social media management?

When you don't know how to start optimizing social media management. No need to worry. We are going to learn how to begin with social media management. It is something that confuses a lot of marketers. To start in the right direction, you need to focus on the following things:

  • Conduct a social media audit
  • Decide the right social media platforms
  • Analyze your target audience

But you must be wondering why we outline these tasks in particular. It is because when you complete them, then you will get initial information. It will help you move in the right direction for your social media marketing. It will allow you to concentrate on strategies for your resources. It will help you to know which strategy will work and which doesn't.

Social Media Strategy Planning

Spontaneity results in unexpected outcomes sometimes. But it would help if you had a strategy to get stable results from social media. If you only depend on spontaneous results, you may be wasting energy and time in marketing efforts.

It would help if you had a goal and a plan to get there. The aim is to use your social media strategies, the tools, and the means to achieve goals. You need to follow the six steps to get started with social media management:

  • Social media audits need to compete
  • You need to set SMART goals
    • S - Specific
    • M - Measurable
    • A - Achievable
    • R - Relevant 
    • T - Timely
  • Establish KPIs and watch them
  • Perform audience research
  • Select social media platforms
  • Create an editorial calendar

Social Media Listening

Managing social media includes a crucial process called social media listening. It can help you in doing several activities, including:

  • Tracking @mentions and the social media impact of your campaigns
  • Examining what your competitors are saying on social media
  • Providing better customer care
  • Identifying new brand ambassadors and influencers in social media.
  • Spotting and preventing any crises of the brand on social media.
  • Identifying wider discussions in which your company should take part.

How much does social media management cost?

On average, companies spend 3 - 5 lacs per month on social media management. This amount is invested in maintaining a social media marketing strategy. It also includes building, advertising strategy, monthly ad spend, and tool subscriptions. 

Your social media management costs may be more or lower depending on your business. Yet, you can make a reasonable budget for your social media marketing using this pricing range. It can be for advertising strategy too.

Why invest in social media management services?

Social media allows your company to expand its brand and business. But, many businesses find it difficult to provide the time and funds for social media management. It is mainly for small-to-mid-sized ones (SMBs).

There are various advantages of social media management services. Some of them are the following:

  • Save yourself time: Social media consumes a lot of time. This is the reason many companies don't use it. When you use a social media management business, you receive a partner who manages your social media activities. 
  • Get a social media expert: Experienced social media management services pair you up with a professional. You don't need to be concerned about the time or expense of having a social media expert on staff. Instead, you can immediately access a social media manager's knowledge.
  • Maintain a quality strategy: Your social media strategy will stay active and effective with the help of a social media agency. They regularly analyze and enhance your strategy. It will help you to achieve the outcomes you desire. It comes from brand awareness to followers to sales.
  • Achieve aggressive goals: Your business wants measured social media results like other businesses. You might even set high objectives, like gaining a specific number of followers. You can accomplish these objectives by purchasing a social media management package from a trustworthy company.

Frequently Asked Questions

What does social media management do?

Social media managers are responsible for developing strategies to increase followers. They create and oversee social campaigns. They review analytics, produce content, and communicate with stakeholders in a company.

What skills are required for a social media manager?

Skills every social media manager must have are Communication, Writing, Creativity, Efficiency & top-notch organization, Traditional & digital marketing, Customer care, Making connections, and Agility.

Is social media manager a good job for introverts?

Creative thinking is an essential part of digital marketing. Introverts spend more time alone, so they cannot be disturbed by others.

Is social media management Hard?

Consistency is the hard part of being a social media manager. When you have marketing responsibilities, you have to be consistent and have the ability to work for hours. Creating engaging content every day to post on multiple platforms. It can be hard, but if you enjoy creating new things, you will find it fun.


A business website cannot only determine the sale of products. You need to take advantage of social media marketing as well. In this article, we have discussed social media marketing. We have also explained who the social media manager is. The importance of social media management, its benefits, how to begin, and planning are covered in this article.

We hope this blog has helped you enhance your Social Media Marketing knowledge. If you want to learn and explore more, check out our websites on Coding Ninjas and Coding Ninjas Studio for Interview preparation. Practice makes a man perfect. To practice and improve yourself in the interview, you can check out Top 100 SQL problemsInterview experienceCoding interview questions, and the Ultimate guide path for interviews.

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Topics covered
What is Social Media Management?
Social Media Manager
Benefits of social media management
Importance of efficient social media management process
How to begin with social media management?
Social Media Strategy Planning
Social Media Listening
How much does social media management cost?
Why invest in social media management services?
Frequently Asked Questions
What does social media management do?
What skills are required for a social media manager?
Is social media manager a good job for introverts?
Is social media management Hard?