IDEA Cellular
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IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. It recorded a subscriber base of over 98 million as of August 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license.

With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012.

Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centers' servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea's service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Idea's strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India.


  • Idea was rated Top 3 Best Companies to work for (in Telecom ) by BT in 2011
  • In the Great Places to Work study Idea was the no.1 in Telecom sector and 12th overall
  • The Avaya Global Connect Award for being the 'Most Customer Responsive Company' in the Telecom sector -2010
  • 'The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2009
  • The GSM Association Award for 'Best Billing & Customer Care Solution' for 2 consecutive years
  • 'Mobile Operator of the Year Award – India' for 2007 & 2008 at the Annual Asian Mobile News Awards & many more

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities.

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