ACN – Digital – AI Marketing – 9

2 - 6 Years
Bengaluru
Not Disclosed by Recruiter

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Posted: 5 days agoOpenings: 1Job Applicants: 59Job Views: 197

Job Description

Specific responsibilities include

  • Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value
  • Creating the next generation of marketing capabilities for Accenture clients across digital and other channels to deliver innovative marketing solutions
  • Assessing marketing capabilities to design roadmaps, both process & technology, enabling the CMO to deliver on marketing objectives optimizing operating expenses against marketing spend.
  • Playing a key liaison role during technology implementation, proving direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.
  • Contributing to developing Accentures marketing capabilities, thought leadership & assets.
  • This position requires a person of strong conceptual & problem-solving skills with a proven background of creating & implementing marketing value.
  • Ability to seamlessly deliver on more multiple marketing initiatives is deemed more valuable than specialization in a single capability.

Individuals:

  • Must exhibit a through conceptual understanding of the entire marketing promotions process & capabilities that support these.
  • Must have at least 2-6 years of experience with campaign management systems, marketing resource management, digital marketing or social media.
  • Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action), event based campaign triggers, Real time marketing
  • Must have deep understanding of different kind of marketing programs that clients are leaning towards and how clients measure the returns on the marketing dollars.
  • May have experience in managing the sourcing & procurement of marketing collaterals working with creative agencies
  • May have experience in creating Social media strategy for the clients as required and be able to demonstrate marketing effectively using the emerging social channels
  • Must demonstrate excellent project management skills, strong communication with the ability to present findings to multiple levels.

A valid H1B will be beneficial Skills Required:

  • Functional Technology Consulting General Marketing Campaigns
  • Event Based Marketing
  • Marketing Automation
  • Multi-Channel Campaign Management
  • Offer Management
  • Campaign Development and Execution
  • Campaign Response Analysis
  • Campaign types: Acquisition, Retention, Cross-Sell, Up-Sell, Attrition campaign, loyalty Enterprise Marketing Management
  • Integrated Marketing Management Marketing Resource Management
  • Marketing Planning
  • Marketing Budget and Resource management
  • Marketing Program Calendar
  • (Online/Enterprise) Content Management System
  • Workflow Management Digital Asset management, Social Media
  • Social Media Monitoring/Listening, Digital Marketing, Creative production management, Project management IMM stack

Required Candidate profile

Preferably MBA

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Full Time, Permanent

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.B.A / B.M.S - Management

PG:MBA/PGDM - HR/Industrial Relations

Doctorate:Doctorate Not Required

Company Profile

Accenture Solutions Pvt Ltd

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.
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Recruiter Name:HR

Contact Company:Accenture Solutions Pvt Ltd

Reference Id:18824

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