ACN – Digital – AI Marketing – 9

2 - 6 Years
Not Disclosed by Recruiter

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Posted: 39 days agoOpenings: 1Job Applicants: 121Job Views: 320

Job Description

As part of the AI-Marketing Transformation team, this exciting and interesting position will lead strategic initiatives across marketing organizations.

Implementing these initiatives will create tangible economic, stakeholder or environmental for Accentures clients.

Specific responsibilities include :

Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value

Creating the next generation of marketing capabilities for Accenture clients across digital and other channels to deliver innovative marketing solutions

Assessing marketing capabilities to design roadmaps, both process & technology, enabling the CMO to deliver on marketing objectives optimizing operating expenses against marketing spend.

Playing a key liaison role during technology implementation, proving direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.

Contributing to developing Accenture's marketing capabilities, thought leadership & assets.

This position requires a person of strong conceptual & problem-solving skills with a proven background of creating & implementing marketing value. Ability to seamlessly deliver on more multiple marketing initiatives is deemed more valuable than specialization in a single capability.

Individuals: Must exhibit a through conceptual understanding of the entire marketing promotions process & capabilities that support these.

Must have at least 2-6 years of experience with campaign management systems, marketing resource management, digital marketing or social media.

Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action), event based campaign triggers, Real time marketing

Must have deep understanding of different kind of marketing programs that clients are leaning towards and how clients measure the returns on the marketing dollars.

May have experience in managing the sourcing & procurement of marketing collaterals working with creative agencies

May have experience in creating Social media strategy for the clients as required and be able to demonstrate marketing effectively using the emerging social channels

Must demonstrate excellent project management skills, strong communication with the ability to present findings to multiple levels.

A valid H1B will be beneficial Skills Required:

Functional Technology Consulting General Marketing Campaigns

Event Based Marketing

Marketing Automation

Multi-Channel Campaign Management

Offer Management

Campaign Development and Execution

Campaign Response Analysis

Campaign types: Acquisition, Retention, Cross-Sell, Up-Sell, Attrition campaign, loyalty Enterprise Marketing Management

Integrated Marketing Management Marketing Resource Management

Marketing Planning

Marketing Budget and Resource management

Marketing Program Calendar

(Online/Enterprise) Content Management System

Workflow Management Digital Asset management, Social Media

Social Media Monitoring/Listening, Digital Marketing, Creative production management, Project management IMM stack

IBM Unica suite (Importantly Affinium Campaign , Interact, Optimise , UMO ),

Teradata Aprimo


Siebel, Oracle

Cordiant / Pega

SFDC Exact Target , SFDC Marketing cloud

Adobe Neolane / Adobe Marketing cloud


Marketo Social Media listeners Radian6, clarabridge Digital Platforms

CQ5 / AEM Structured problem solving, quantitative & qualitative diagnostics, conceptual skills, written & oral communication, presentation skills Proactive, team player, flexibility in travel.

Required Candidate profile

Preferably MBA

Salary: Not Disclosed by Recruiter

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Full Time, Permanent


Desired Candidate Profile

Please refer to the Job description above


UG:B.B.A / B.M.S


Doctorate:Doctorate Not Required

Company Profile

Accenture Solutions Pvt Ltd

Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network- Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.


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Recruiter Name:HR

Contact Company:Accenture Solutions Pvt Ltd

Reference Id:18829