As part of our Analytics practice you will join a worldwide network of over 13000 smart and driven colleagues experienced in leading statistical tools methods and applications. From data to analytics and insights to actions our forward-thinking consultants provide analytically-informed issue-based insights at scale to help our clients improve outcomes and achieve high performance.
Digital .Analytics. Marketing Analytics
An analyst in Accenture Marketing Sciences Marketing Analytics understands the importance of sound analytical decision-making relationship of tasks to the overall project and executes projects in the context of a marketing or retail business performance improvement initiative.
Working through the phases of project
o Define data requirements for creating a model and understand the business problem
o Clean aggregate analyze interpret data and carry out quality analysis of it
o Set up data for statistical modeling
o Development of statistical or econometric models.
Working along with the team and consultant or manager
Looking for insight and creating a presentation to demonstrate these insights
Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
Required Candidate profile
Knowledge and skill requirements
4-7 years of work experience in consulting or analytics with reputed organization is desirable.
Have an understanding of econometric or statistical modeling and analysis techniques such as regression analysis hypothesis testing multivariate statistical analysis time series techniques optimization techniques and statistical packages such as R SAS.
Working knowledge in Machine Learning algorithms like Random Forest Gradient Boosting Neural Network etc.
Proficient in Excel MS word Powerpoint etc.
Strong analytical skills
Good team player
Attention to details
Good communication skills
" Master degree in Statistics or Econometrics or Economics from reputed institute M.Phil or Ph.D in statistics or econometrics or related field. "