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At Britannia we believe in creating growth opportunities by encouraging “idea leadership� and taking responsibility for decision making. Britannia gives you a great learning experience in varied roles enabling adaptability in an ever changing business environment. Our work culture can be characterized by strong performance focus coupled with high result orientation. However Britannia is incomplete without an essential ingredient…FUN!!! Every new joinee finds a friend and a mentor in every Britannian he or she encounters during his/her tenure in this organization. The Family like culture of this 100 year young organization fuels the life-blood of every Britannian and has helped strengthened bonds manifold across almost a century. We call upon those who dare to stray away from the ordinary and create a niche for themselves. We are the best and we expect nothing less from you…We lead therefore we are… Come be a Britannian…if you dare!!!
Designation Area Sales Manager - Fresh Dairy
Job Description Key Responsibilities:

Objective Setting :
Ensure achievement of secondary sales targets in the assigned channel by breaking Quarterly Operating Plan (QOP) into monthly territory wise plan; communicating schemes / plans for the month to the team; setting objectives on Champion Scorecard and building commitment of team towards achieving targets. Recording & tracking achievements accordingly.
Customer Management :
Ensuring that the AWs are aligned and motivated to meet business objectives. Ensuring communication of PDP (Primary Dispatch Plan) to AW and presence of adequate infrastructure. Provide support to the sales force for addressing AW specific issues like reconciliations, agreements, etc.
Manage Cold chain Distribution System :
Should have Dialogue with A/Ws to expand coverage of CRS systems.
Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.
People management :
Coordinate with HR to recruit, induct & train field force. Evaluate team individual performance & provide feedback; motivate team & build commitment toward achieving goals. Ensure adequate man-days of market working and provide on the job support / guidance for addressing territory specific issues
Commercial management :
Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.
Monitor & prevent surplus at LCA / UCA; Trade spends; Depot write-off
Trade Marketing
Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.
Shortlist Trade promotion alternatives , arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.
Desired Profile Please refer to the Job description above
Experience 3 - 6 Years
Industry Type FMCG / Foods / Beverage
Role Area Sales Manager
Functional Area Sales, Retail, Business Development
Employment Type Full Time , Permanent Job

UG - Any Graduate - Any Specialization

PG - MBA/PGDM - Any Specialization

Doctorate - Doctorate Not Required

Compensation:  Not disclosed
Location Bengaluru(Whitefield)
Keywords Area Sales Management Trade Marketing General Trade Secondary Sales Distribution System Sales Budgeting Commercial Management Target Achievement Primary Team Motivation
Contact HR Team
Britannia Industries Limited
Job Posted 2019-01-10 10:02:59.0

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