As Assistant Brand Manager of Emami Ltd, the incumbent:
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Assists in preparing and executing Brand advertising concept, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Co-ordinating with key media providers for the Brand
- Implementation of the strategies to achieve the brand objectives.
1. Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
2. Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
3. Coordinates with R&D for product conceptualisation, positioning, new product development etc.
4. Assists in developing and executing plans for brand extension.
5. Keeps track of all brand related expenditures vis-a-vis budgets.
6. Coordinates with internal & external media agencies for implementation of the Brands strategy.
7. Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
8. Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
9. Undertakes all market research for obtaining feedback on various aspects of the brand
10. Tracks performance of brand based on specified criteria.
Salary: Not Disclosed by Recruiter
Industry: Accounting, Finance
Employment Type: Full Time, Permanent
UG: Any Graduate - Any Specialization
PG:Any Postgraduate - Any Specialization
Doctorate:Doctorate Not Required
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