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Assistant Brand Manager - Consumer Care & Healthcare Division

2 - 3 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 11 days ago Job Applicants: 1264 Job Views: 1500+

Job Description

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    As Assistant Brand Manager of Emami Ltd, the incumbent:

    - Assists in developing and executes the marketing & branding strategy to improve market share and reach.

    - Assists in preparing and executing Brand advertising concept, packaging, and promotion.

    - Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

    - Co-ordinating with key media providers for the Brand

    - Implementation of the strategies to achieve the brand objectives.

    Responsibilities :

    1. Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

    2. Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

    3. Coordinates with R&D for product conceptualisation, positioning, new product development etc.

    4. Assists in developing and executing plans for brand extension.

    5. Keeps track of all brand related expenditures vis-a-vis budgets.

    6. Coordinates with internal & external media agencies for implementation of the Brands strategy.

    7. Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

    8. Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.

    9. Undertakes all market research for obtaining feedback on various aspects of the brand

    10. Tracks performance of brand based on specified criteria.

Salary: Not Disclosed by Recruiter

Industry: Accounting, Finance

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type: Full Time, Permanent



UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Emami Group

The Emami Group, an Rs.16, 000 cr business conglomerate, represents the faithful face of a vibrant India. India is at a cusp of rapid change with a growing appetite for infrastructure and lifestyle interventions; Emami Group is engaged in the business of personal and health care products, paper, hospitals, edible oils, bio-diesel, cement, real estate, retail chains, power and art.
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