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Assistant Manager - Account Based Marketing

4 - 6 Years


Not Disclosed by Recruiter

Openings: 1Posted: 29 days agoJob Applicants: 3962+Job Views: 5537+
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Job Description

Roles and responsibilities 

Role: Account Based Marketing Manager
Location: Bangalore

Campaign Planning and Execution
Drive and execute account specific marketing planning aligned to sales strategies for account-appropriate offerings
Focus on the buyers journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
Create annual and quarterly marketing plans for targeted list of accounts and contacts that focus accelerate existing opportunity close and expansion
Collaboration and Interface
Primary liaison with account teams for targeted accounts list
Proactively engage account teams to coordinate, communicate, and optimize the impact of marketing activities
Collaborate with marketing partners to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts
Reporting, Analysis and Revenue Accountability
Maintain accurate and actionable understanding of contact data quality for targeted accounts list
Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list
Ensure that each marketing activity is tracked, measured and report
Use data and dashboards to inform future tactics and programmatic campaign adjustments
Budget management and reporting
Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments
Minimum Qualifications
3+ years B2B demand generation/field marketing experience with proven account based marketing specific knowledge and skills
Knowledge and experience with sales and marketing automation tools such as, Marketo, Engagio, etc

Signs That You Are the Right Candidate
You are driven and motivated by results and contribution to pipeline and revenue
Youre a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time
You excel at collaborating with colleagues and stakeholders to get the job done and thoroughly enjoy being part of a team

Salary: Not Disclosed by Recruiter
Industry: IT-Software / Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Direct Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

PG - MBA/PGDM - Any Specialization

Company Profile

Mphasis Limited
Mphasis is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain and process expertise.

Mphasis Limited (then, Mphasis BFL Limited) was formed in June 2000 after the merger of the US-based IT consulting company Mphasis Corporation (founded in 1998) and the Indian IT services company BFL Software Limited (founded in 1993).

Over the years we have left an indelible impression in the IT solutions domain with an impressive clientele and an extensive global presence. The accolades we have been garnering can be attributed to our undeterred focus in delivering quality solutions across verticals that meet the challenging requirements of our esteemed customers. Our integrated solutions offering is aimed at creating value for our customers, helping them in improving their business processes with minimum hassles and capital outlays. The perfect blend of technical excellence, business performance monitoring, business intelligence and customer experience management is what makes us endearing to our clients.
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Contact Details

Contact Company:Mphasis Limited

Walkin Interview

19 Jul - 20 Jul 9 AM

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