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Assistant Manager Digital Marketing

Paradise Food Court Pvt Ltd
4 - 6 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 33 days ago Job Applicants: 427 Job Views: 915

Job Description

 
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    Profile Summary:

    Lead the digital marketing & eCommerce initiatives to build the Paradise brand across all media types including digital and traditional to drive profitable revenue growth and retain customers. Management of the marketing, advertising and promotional strategies for the organization. Responsible for designing and delivering an integrated marketing campaign strategy and driving it from creation to completion through digital media platform. At the same time the incumbent must maintain the reputation of Paradise brand and will work leveraging the restaurant budgets and objectives.

    Job Description:

    Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies.
    Design, build and maintain our social media presence
    Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
    Performing daily account management and of pay per click accounts on Google AdWords
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    Manage campaign budget efficiently
    Plan, execute, and measure experiments and conversion tests
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    Collaborate with agencies and other vendor partners
    Keep abreast of new digital media portals, web technologies, digital marketing trends, and offer perspective for adoption where appropriate
    Assisting with paid media including liaising with digital advertising agencies
    Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
    Achieve customer loyalty by implementing innovative techniques through digital media platform.
    Vendor Management, PO rising and MIS reports are additional responsibilities a part from above.

Salary: Not Disclosed by Recruiter

Industry: Travel / Hotels / Restaurants / Airlines / Railways

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Should be a graduate with evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
    Proven working experience in digital marketing and Social media
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    Experience in optimizing landing pages and user funnels
    Sound knowledge of website analytics tools Working knowledge of ad serving tools
    Experience in setting up and optimizing Google Adwords campaigns
    Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement
    Preferably people who can join immediate or max 15 -20 days -

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Paradise Food Court Pvt Ltd

http://www.paradisefoodcourt.in/
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Job Posted by

Rajendra Prasad Komakula Assistant Manager HR Paradise Food Court Pvt Ltd Hyderabad / Secunderabad

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