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Assistant Manager/ Manager - Trade Marketing - FMCG

4 - 9 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 475 Job Views: 878

Job Description

 
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    Position : Assistant Manager / Manager - Trade Marketing

    Reporting : Marketing Head

    Purview : Pan India

    HQ : Hyderabad

    Job Description :

    - Work closely in building the new business avenues in Malls, Airports, Railways.

    - Work closely in formulating self-dispensing - Kiosk in most of the Major hospitals and elite public places.

    - Monitor Brand Registrations and pricing strategy (Brand wise/State wise/SKU wise).

    - Build B2B sampling and business initiatives in major 5 star hotels .

    - Monitor discounts & Allowances Allocation for Regions/State in conjunction with Sales Director and Regional Heads.

    - Communicate and facilitate achievement of volume target on month wise/brand wise/SKU wise basis.

    - Ability to undertake Market Mapping/Segmentation of Market and defining Distribution objectives

    - Measure market potential channel wise and identifying target segment.

    - Track competition volumes and monitor competitor activities to evaluate our brand performance.

    - Tracking distribution and sales performance on monthly/fortnightly/weekly basis.

    - Market wise /Brand wise /Channel Category wise communication tool development for new launch and consistent performance of existing brands.

    - Brand wise Development and Standardization of trade promotions in Ho Re Ca & Retail.

    - Ensure participation in MELA and major exhibitions

    - Continuous tracking of expenditure in GT and MT and analyse business impact

    - Drive visibility and track execution of POS and monitor brand activations

    - Work regional markets and build insights for the business

Salary: Not Disclosed by Recruiter

Industry: FMCG, Foods, Beverage

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Permanent Job, Full Time

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

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