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Assistant Manager Marketing - Mobile Application

2 - 6 Years


Not Disclosed by Recruiter

Openings: 1Posted: 17 days agoJob Applicants: 486Job Views: 456
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Job Description

Position is Based at Corporate Office, BKC

Role will be managing Complete Mobile Application Marketing & Operations for our commercial business - Mindspace

Job Profile

Collaborate with internal teams to create landing pages and optimize user experience

Collaborate with agencies and vendor partners to develop deliverables including collaterals, white papers, demonstrations

Lead the ideation as product manager (business) & manage the launch/upgrade of the mobile app

Understand and manage customer engagement & retention on mobile App, drive usage by adding customer centric features

Create online and offline acquisition campaigns, evaluate effectiveness and optimize budgets basis results

Identify marketing opportunities and partnerships to reach the relevant internal/external customers

Establish contact with major anchors/partners to drive app usage by co-creating campaigns and events, creating Matrix specific app exclusive offers

Create feedback loops to get first party data from internal and external customers for the app, Brainstorm new and creative engagement strategies

Create dashboards and framework to assess app performance and plan subsequent builds after assessing goals, features and performance

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Responsible for preparation of reports about the performance of the product and if require modify marketing campaigns to enhance performance.

Utilize strong analytical ability to evaluate end-to-end customer experience and customer touch points

Manage a prioritized roadmap of app /service enhancements & new features for mobile app. Work closely with the technical teams to develop the appropriate user experience for the mobile app.

Maintain a track record of play store and app store accounts across different mobile apps to understand the behaviour of the product life cycle

Maintain the continued success of existing features already live and address any under-performance rapidly

Define various methods of research to gather insights and drive the full user experience lifecycle

Required Candidate profile

Candidate with Prior Experience in Mobile App Marketing. 

Candidate with 360* experience from :

Mobile App Launch
Creating Great Customer Experience
Customer Engagement
Partnership Management - Agencies
Alliance Management 
Campaign Management
Analytics & Reporting
Online Marketing

Salary: Not Disclosed by Recruiter
Industry: Real Estate / Property
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

Education:UG -Any Graduate

Doctorate - Doctorate Not Required

Company Profile

Matrix Facility Management (K Raheja Corp)
K RAHEJA CORP is one of the leaders in Real Estate Development, having diverse interests in Retailing, Shopping Malls, & Hospitality businesses. Established in 1956, over the five decades, K Raheja Corp has undergone a major transition from a real estate developer to a well diversified corporate. We have embarked on major growth plan in the areas of Real Estate Development, Hotels, IT Parks, Shopping Malls, Industrial Infrastructure & Logistics and Business Centres. Large scale projects have commenced at Mumbai, Navi Mumbai, Ahmedabad, Pune, Baroda and Bangalore with new developments coming up at Chennai, Goa and other parts of the country.
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Contact Details

Recruiter Name:Kunal Pathak

Contact Company:Matrix Facility Management (K Raheja Corp)


Address :Raheja Tower, Level 5, Block G, Plot No C-30,, Next to Bank of Baroda, Bandra Kurla Complex,, Bandra (E),, MUMBAI, Maharashtra - 400051,India

Reference Id:APP Mktg


Walkin Interview

19 Jul - 19 Jul 11 AM

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