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Assistant Vice President - Marketing - BFSI

9 - 12 yrs
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Not Disclosed by Recruiter Posted 29 days ago Job Applicants: 749 Job Views: 514

Job Description

 
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    Role - Assistant Vice President - Marketing

    Location - Gurgaon

    Purpose of the Role :

    Responsible to Design and implement the marketing strategy to help deliver Organization's objectives and achieve revenue goals

    Key Responsibilities :

    Strategy & Planning -

    - Develop marketing and channel strategy for the portfolio of services in line with the business objectives which supports building awareness of the brand and generating leads

    - Create an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.

    - Plan the launch of new products and releases along with overseeing the cross-functional implementation of the plan

    Communications & Outreach -

    - Develop product positioning and messaging that differentiates products in the market

    - Oversee execution of both internal and external communication while ensuring enhanced target audience experience by using diverse marketing tools & techniques

    - Lead all areas of content generation and production across all media platforms.

    - Leverage various ATL channels like Social, Digital, Influencer Marking, PR etc. and BTL channels like events to distribute the content.

    - Select and manage vendors to execute the marketing strategy.

    - Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns

    - Ensure consistent messaging on brand and product websites and continuously increasing conversion rates

    Team Management -

    - Lead and nurture the marketing team by monitoring performance on an ongoing basis and ensuring continuous development of the team.

Salary: Not Disclosed by Recruiter

Industry: Banking, Financial Services, Broking

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM-Marketing

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Qualification & Experience:

    - Post Graduate in Marketing with 9 to 12 years of relevant experience in Marketing (preferably B2B)

    - Should have experience in marketing communication and brand management

    - Should have experience of executing ATL / BTL activities for activations

Education-

UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile:

Antrors HR Solutions

Leading Client
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