Search Jobs

Assistant Vice President - Marketing - BFSI

9 - 12 yrs
Apply without registration
Not Disclosed by Recruiter Posted 29 days ago Job Applicants: 749 Job Views: 514

Job Description

Send me Jobs like this
    Role - Assistant Vice President - Marketing

    Location - Gurgaon

    Purpose of the Role :

    Responsible to Design and implement the marketing strategy to help deliver Organization's objectives and achieve revenue goals

    Key Responsibilities :

    Strategy & Planning -

    - Develop marketing and channel strategy for the portfolio of services in line with the business objectives which supports building awareness of the brand and generating leads

    - Create an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.

    - Plan the launch of new products and releases along with overseeing the cross-functional implementation of the plan

    Communications & Outreach -

    - Develop product positioning and messaging that differentiates products in the market

    - Oversee execution of both internal and external communication while ensuring enhanced target audience experience by using diverse marketing tools & techniques

    - Lead all areas of content generation and production across all media platforms.

    - Leverage various ATL channels like Social, Digital, Influencer Marking, PR etc. and BTL channels like events to distribute the content.

    - Select and manage vendors to execute the marketing strategy.

    - Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns

    - Ensure consistent messaging on brand and product websites and continuously increasing conversion rates

    Team Management -

    - Lead and nurture the marketing team by monitoring performance on an ongoing basis and ensuring continuous development of the team.

Salary: Not Disclosed by Recruiter

Industry: Banking, Financial Services, Broking

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management


Employment Type: Permanent Job, Full Time


Desired Candidate Profile

    Qualification & Experience:

    - Post Graduate in Marketing with 9 to 12 years of relevant experience in Marketing (preferably B2B)

    - Should have experience in marketing communication and brand management

    - Should have experience of executing ATL / BTL activities for activations


UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile:

Antrors HR Solutions

Leading Client
View Contact Details
Apply without registration

IEIL has taken all reasonable steps to ensure that information on this site is authentic. Applicants are advised to research bonafides of advertisers independently. IEIL shall not have any responsibility in this regard. We also recommend that you visit Security Guidelines and Terms and Conditions for more comprehensive information on this aspect.

Get Better Jobs & Higher Salaries. Suggested courses

I agree to the Terms and Conditions