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Brand & Communication Manager

6 - 10 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30 days ago Job Applicants: 578 Job Views: 2000+

Job Description

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    The Brand and Communication Lead, Marketing role will assume all execution and strategic responsibility for creating and managing all organic social media channels, PR, branding, develop communication and collateral for various branding activities

    Identifying target audiences
    Marketing collaterals
    Brand awareness in social media
    Identifying goals and KPIs in line with overall marketing strategy
    Writing content briefs for the content team
    Promotions strategy
    Engagement strategy
    Conversion strategy
    Measuring, analysing and reporting ROI


    1. Developing the brand strategy and marketing plans as per the business objectives
    2. To understand the market, consumers, and competitors and arrive at key proposition and messaging for the group brands
    3. Conduct necessary research and data analysis to drive how the brand is perceived in the market
    4. Defining and maintaining brand identity, positioning and messaging, and identifying new needs in the same
    5. Develop and establish a unique brand voice, ensure brand consistency by standardizing the communication across channels
    6. Developing and implementing integrated viral / brand / advertising / promotion campaigns with an effective media mix, including with the help of creative and media agencies
    7. Develop social media strategy and management for social platforms including the blog, FB, Twitter, Linkedin etc.
    8. Develop communication and collateral for various branding activities
    9. Manage PR activities for across multiple geographies
    10. Planning and execution of activations and events
    11. Make sure the team is constantly challenged, the results are measured in quantifiable manner, work environment remains very face paced, efficient, high energy, non-political and full of fun
    12. Responsible for achieving the set objectives on daily/Weekly/Monthly basis
    13. Ensure all marketing dashboards with daily, weekly, monthly quarterly and annual key marketing metrics are updated
    14. Work cross functionally to ensure that social marketing objectives are aligned across teams
    o Work with acquisition and CRM teams to grow the new customer base
    o Partner with design and content teams to execute visual elements of campaigns and to ensure assets are optimized for performance
    o Work closely with external agency AND channel partners including but not limited to FB, Instagram, Twitter, Pinterest, Youtube, etc. to deeply understand ad platforms and identify opportunities

    Skills & Experience:
    A minimum of 6 years experience in managing brand and communication applicable to social media, PR, video, collateral etc.
    Demonstrated focus on communications, advertising and/or marketing
    Demonstrable experience with social media platforms including but not limited to Facebook, Instagram, Twitter
    Demonstrable experience leveraging social media management and analytics tools (eg. Hootsuite, Sproutsocial or any others
    Can manage a team of 2-3 people
    Excellent communication skills to quickly establish strong relationships at all levels of the business
    Excellent English speaking skills
    Is good at planning and organizing
    Can operate confidently in a fast paced, commercially rigorous culture and work well within a small team
    Result oriented and ready to take ownership
    Desire to make impact and high work ethics

Salary: Not Disclosed by Recruiter

Industry: Internet, Ecommerce

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Employment Type: Full Time, Permanent


Company Profile:

Advee Consultants

A global e-commerce company that provides visual marketing and printing solutions. With an unparalleled selection of products at competitive prices, A fast growing e-commerce company. Customers are mostly small and medium sized companies across the world, particularly USA
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Job Posted by

Vinu Founder Advee Consultants Pune


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