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Campaign Manager with Bank with Leading bank

7 - 12 yrs
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10,00,000 - 14,00,000 P.A. Openings: 5 Posted 4 days ago Job Applicants: 30 Job Views: 96

Job Description

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    Campaign Manager HDFC Bank
    * Business Objective: Engages with product team to understand business requirement and convert their requirements into Event based triggers and Campaign approach * Campaign Construct: Create campaign framework on basis of customer profile, product offering, competition, various data points available from past and DMP * Segmentation: Execute campaigns using UNICA/Adobe/ Resulticks campaign management tool with help of operations team * Communication: Works with Creative team to develop communication for different segments according to brand & merchant guideline * Testing: Multiwave, A/B Testing & Remarketing to increase effectiveness of campaigns * Tracking/ Feedback: Track performance across customer segments, channels and integrate learning for next wave * Customer Attribute: Capture & analyze new customer data points

Salary: INR 10,00,000 - 14,00,000 P.A. incentive , performance bonuses & other bank benefits

Industry: Banking / Financial Services / Broking

Functional Area: Sales , Retail , Business Development

Role Category:Retail Sales

Role:Sales/Business Development Manager

Employment Type: Permanent Job, Full Time


Desired Candidate Profile

    Please refer to the Job description above


UG: Any Graduate - Any Specialization


Company Profile:

Fortune Personnel Services

Fortune Personnel Services
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Job Posted by

Mahesh JADHAV Recruitment Consultant Fortune Personnel Services Pune


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