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Premium Current Accounts Relationship Manager - Iffco Chowk

3 - 8 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: Less than 10 Job Views: 1500+

Job Description

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    RBL Bank PCRM (Premium Current Account RM)

    Job Title: PCRM (Premium
    Current Account RM)

    Overall Goal: Current Account RM will be responsible

    Acquisition of new Business Entity
    customers and creating CA Book

    Management of Acquired Current Account customers

    Enhancement of the relationship by
    cross- selling products and services as per the profile & need of the these
    current account customers

    Deepening the size of the
    relationship and retention of the customers by providing the best possible
    services and being the dedicated point of contact for these customers

    Make RBL Bank a primary bank for
    customer and get maximum wallet share

    Key Result / Responsibility Areas:


    Acquisition of Business Entity
    (Current Account) customers

    of NTB High Value Current Accounts

    Acquisition of Current accounts dealing in international Trade

    and Acquire New to Bank working capital limit customers with Trade Limits viz
    Buyers Credit, PCFC, LC, BG etc

    New to Bank customer requiring Assets Limits Business Loans, Cash Management
    Services & Door Step Banking, API Banking and other allied Current Account

    RM will have to create his own CA
    book by self- sourcing, Market Visit & Industry & Area Scoping, External
    References & Leads.


    Portfolio Management

    Engage with Acquired customer on
    regular basis and ensure that Group company and Family customers also bank with
    RBL Bank

    Regularly interact with the
    customer to build rapport, customer profiling should be used to set customer
    level objectives post discussion branch Manager/ TL. Customer interaction to be
    regular updated in system provided.

    Ensure that within each
    customer group a minimum number of stipulated Income Generating products are
    sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate

    Enhance Values within each of the
    customer groups by ensuring that a/ cs are activated

    Cross Sell Bank Products for revenue
    generation and engagement

    customer business requirement cross sell products like POS , Payment Gateway,
    Trade / Forex ( LC / BG/ Remittance / OD) , Doorstep Banking Services.

    Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers
    and related group business/ family

    active business transaction through RBL bank account

    know the customer s business in order to provide banking and financial

    customer for various Direct Banking Channels of the bank



    Ensure quality customer service is

    Recording complaints as per the
    specified process

    Resolving all complaints received
    from portfolio customers within the stipulated TAT s and ensure
    appropriate customer communication on closures

    Preventive complaint
    management by regular interaction with the customers

    C) Target

    PC- RM will be given a quarterly
    and yearly target on revenue, product cross sell and book value build up

    Basis the Target the RM will be tracked
    on regular basis for achievement of the Targets

    CA RM will be evaluated on
    Portfolio Score Card


    Sales and Influencing Skills

    Banking Product & Process Knowledge.
    The candidate should have past experience of Current Account product &
    processes, Trade & Forex , Door Step banking and other current account
    related products.

    Planning and Organizing Skills

    Communication & Writing skills

    Knowledge of Competition &
    Current trends in financial Industry.

    Preferred Sector: BSFI

    Education: Post Graduate

    Experience: Above 3 years in a Current Account / Trade- Forex sales & / or relationship role in any of
    the sectors mentioned above

    Reporting: CA RM will report to Branch Managers

    Salary Range: 6 8 Lakhs

Salary: Not Disclosed by Recruiter

Industry: Banking, Financial Services, Broking

Functional Area: Sales , Retail , Business Development

Role Category:Retail Sales

Role:Sales/Business Development Manager

Employment Type: Full Time, Permanent



UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Marketing

Company Profile:

The Ratnakar Bank Limited

RBL Bank is one of India’s fastest growing private sector banks with an expanding presence across the country.

It currently services over 2 million customers through a network of 201 branches and 373 ATMs spread across 16 Indian states and Union Territories. RBL Bank has been recognised by the World Economic Forum as a ‘Global Growth Company’ (GCC). It has also been awarded as ‘India’s Best Bank (Growth)’ in the ‘Small-Sized Bank segment’ by Business Today-KPMG Best Bank Study for four consecutive years – 2012, 2013, 2014 and 2015.

Established in 1943, RBL Bank started a transformational journey under a new management team in 2010. Today, the Bank offers specialised services under six business verticals namely: Corporate and Institutional Banking, Commercial Banking, Branch and Business Banking, Agribusiness Banking, Development Banking and Financial Inclusion, Treasury and Financial Markets Operations
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