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Customer Marketing Manager

8 - 10 yrs
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Not Disclosed by Recruiter Posted 24 days ago Job Applicants: 736 Job Views: 1013

Job Description

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    In this role, you will:

    Develop account marketing plans to accelerate client understanding of Ericsson solutions
    Analyze our strategic customer accounts from market, customer and competitor perspectives
    Develop & execute strategic Account Based Marketing plans & programs including an integrated approach to digital and other customer engagement
    Plan and execute customer events, workshops and activities based on global campaigns activation plans and local business priorities
    Contribute to a high-performance marketing culture
    Participate in sales account planning to share market insights with the sales team
    Drive customer engagements and create impactful customer experiences
    Provide input on account marketing content needs
    Work closely with the KAM and sales team to maximize the number of engaged leads and lead conversion
    Measure workshop activation success and implement changes
    Take initiative to build strong relationships between Ericsson and the clients marketing organization
    Focus activity to generate revenue across the portfolio
    Develop & deliver Ericsson product & customer marketing content in alignment with business priorities at a customer & market level

Salary: Not Disclosed by Recruiter

Industry: Telcom, ISP

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Permanent Job, Full Time


Desired Candidate Profile

    As our ideal candidate, you will have:

    Minimum Qualifications & Experience Requirements:

    Masters/ Bachelors degree in Marketing or Business or equivalent degree from any reputed University
    8 years plus experience in relevant field including product, customer, strategic and/or field marketing
    Experience working in a dynamic and fast-moving environment
    Strong resilience and desire to drive continuous improvements and operate in a changing environment
    Understanding of end customer trends & behavior, across both B2B and B2C markets
    Excellent written and verbal with strong presentation and communication skills
    Experience engaging & working in unison with sales & customer account teams
    Industry experience across telecoms and/or IT

    Required Skills:

    Demand generation skills
    Negotiations and value argumentation skills (customer/brand/portfolio)
    Analytical & problem-solving skills
    Value Creation Knowledge
    Project management particularly being able to manage stakeholders in a matrix organization
    Domain knowledge - Telecom/IT
    Strong presentation & communication skills
    Strong commercial & customer focus

    Behavioral Competences:

    Analyzing & formulating strategies
    Creating & innovating
    Presenting & influencing
    Writing & reporting
    Adapting & responding to change
    Planning & organizing
    Working under pressure


UG: Any Graduate - Any Specialization, B.B.A / B.M.S - Management

PG:MBA/PGDM - Marketing

Doctorate:Doctorate Not Required

Company Profile:


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