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Digital Marketing Analyst

2 - 6 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 29 days ago Job Applicants: 225 Job Views: 2000+

Job Description

 
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    Web Content Management Mumbai

    Key Responsibilities

    •Create and manage content on the CMS through integration of text, images, documents and videos, in a timely manner, ensuring quality

    •Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability, etc.)

    •Ensure that content publication follows governance principles and visual identity guidelines

    Search Engine Optimization

    •Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities

    •Provide SEO analysis and recommendations taking into consideration website architecture

    •Provide recommendations for content development in coordination with SEO goals general and keyword specific

    •Keep pace with SEO, search engine, and internet marketing industry trends and updates

    Reporting and Analysis

    •Developing custom dashboard for regular & precise reporting

    •Reporting on key metrics, analyzing and interpreting trends

    •Providing actionable insights based on the available analytical data

    •Analyzing online user behavior, conversion data and user journeys

    •Reporting on SEO goals, and search performance across major search engines

    •Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

    •Documentation relating to existing processes and suggestion / presentations for improving those processes.

    Communication

    •Working closely with the digital & marketing teams

    •Collaborating with the web application team and social media team

Salary: Not Disclosed by Recruiter

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Direct Marketing Executive

Employment Type: Full Time, Permanent

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:Post Graduation Not Required

Company Profile:

Capgemini Technology Services India Limited

Capgemini in India is over 85, 000 people strong across nine cities (Mumbai, Bangalore, Gurgaon, Noida, Gandhinagar, Hyderabad, Pune, Kolkata and Chennai - Trichy and Salem) . A pioneer in the IT industry, Capgemini has over 45 years of global expertise collaborating with leading corporations and now brings its Consulting, Technology and Outsourcing experience to India. With dedicated teams to service the local market, Capgemini has strong domain experience to assist clients across the Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors.
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