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Digital Marketing - Analytics (manager)

5 - 10 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 182 Job Views: 457

Job Description

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    Develop and implement analytics and insights roadmap to advance customer segmentation, customer retention marketing strategies and cross-category propensity.
    Provide robust campaign analytics / insights to sharpen design of all marketing & CRM campaigns, Media Mix, Market Mix Modelling, attribution modelling.
    Provide insights on digital properties like App, Website,etc.,
    Segment, prioritize, and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, motivations and attitudinal insights.
    Partner with cross functional teams to leverage customer intelligence to drive and optimize customer experiences.
    Provide an overall assessment of the business health by defining dashboards that synthesize and clearly communicate customer KPI's and life cycle trends
    Be proficient synthesizing competitive intelligence, to survey the landscape and communicate relevant trends, opportunities and risks

    Required Candidate profile

Salary: Not Disclosed by Recruiter

Industry: Banking, Financial Services, Broking

Functional Area: Analytics & Business Intelligence

Role Category:Analytics & BI

Role:Business Analyst

Employment Type: Full Time, Permanent


Company Profile:

Saaki Argus And Averil Consulting

Our Client is one of the leading Financial services based out of Chennai.
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