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Digital Marketing Executive - UK Shift

2 - 7 yrs
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2,00,000 - 3,50,000 PA. Openings: 1 Posted 30+ days ago Job Applicants: 100 Job Views: 872

Job Description

 
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     Digital Marketing executive - UK Shift

    A data-driven marketer who is passionate about delivering business performance through Digital marketing.
     
    The person would be responsible for SEO, Content management, developing & executing online marketing campaigns/initiatives with the goal of increasing brand awareness, engagement and revenue.

    Responsibilities:

    - Write website content
    - Business development
    - Development of a digital marketing strategy for Demand Generation and Brand awareness
    - Planning digital marketing campaigns, including web, SEM, email, App marketing, UAC and display advertising.
    - Develop and manage digital marketing campaigns
    - Oversee a social media strategy
    - Write copy for email marketing campaigns
    - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
    - Manage and maintain the organisation's website(s)
    - Write and optimise content for the website and social networking accounts such as Facebook and Twitter
    - Track and analyse website traffic flow and provide regular internal reports
    - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
    - Continually work on the Search Engine Optimisation of the website(s)
    - Fix any errors or bugs in online content
    - Edit and post videos, podcasts and audio content to online sites
    Arrange webinars and webcasts
    - Create online banner adverts and oversee pay per click (PPC), ad management
    - Write copy for email marketing campaigns
    - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
    - Work on printed material to supplement online products       
    - Measuring and reporting on the performance of all digital marketing campaigns
    - Create, manage, optimize ad spend across these in a data-driven approach
    - Strong communication (Verbal and Written)
    -Self-starter and ability to work with minimum supervision Team Player, flexible and open to changing priorities.


    Desired Candidate Profile


    * Bachelor/Masters Degree in marketing or a related field
    * Proven working experience in digital marketing
    * Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    * Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    * Experience in optimising landing pages and user funnels
    * Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    * Experience in setting up and optimising Google Adwords campaigns
    * Strong analytical skills and data-driven thinking
    * Up-to-date with the latest trends and best practices in online marketing and measurement
    * Understanding of end-user experience and demonstrated expertise in digital marketing, web content, usability, SEO, and web analytics
    * Guiding the content creation process, providing clear, objective opinions while working collaboratively with marketing, product development and other team
    * 4-5 year of experience
    * Overall Knowledge of Digital Marketing


Salary: INR 2,00,000 - 3,50,000 PA.

Industry: Advertising, PR, MR, Event Management

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Direct Marketing Executive

Employment Type: Permanent Job, Full Time

Keyskills

Education-

UG: B.Tech/B.E. - Computers, BCA - Computers, B.Sc - Computers

PG:MCA - Computers, MS/M.Sc(Science) - Computers

Company Profile:

Sysress

IT and Property Startup.
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Sysress Company Sysress

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