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Digital Marketing Executive

2 - 5 yrs
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3,00,000 - 6,00,000 P.A. Openings: 2 Posted 10 days ago Job Applicants: 197 Job Views: 431

Job Description

 
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    You're interested in education and take immense pride in your work. Now you're ready to use your interest and experience to make a real difference in school education though Digital Profile
    You're interested in education and take immense pride in your work. Now you're ready to use your interest and experience to make a real difference in school education though Digital Marketing. This bigger role will excite and challenge you, while providing the opportunity for rapid career advancement.
    As a Digital Marketing Executive, you will be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic which will boost sales.

    Job Description
    Search Engine Optimization (SEO/SEM/SMM/Email Marketing)

    Keyword research, competitive analysis to ensure the health of the website in the online space
    Recommend changes to website architecture, content and other factors to improve SEO positions
    Good Knowledge of On Page and Off Page optimization
    Maintaining social networking channels by updating latest and relevant content
    Management of digital content hubs and preparing content for WordPress, blogs and articles
    Attracting new audiences and spreading awareness to the existing prospects through email marketing platforms
    Generating content ideas and driving content marketing initiatives to drive traffic,generate leads, that deliver sales and customer retention

    Marketing Campaigns
    Seeking out new opportunities for online marketing campaigns
    Coming up with new strategies in digital Marketing
    Run Marketing Campaigns to boost sales through ecommerce and enhance brand awareness

    Tools (Google Ad word, Ad sense, Analytics, Web Analytics)
    Basic knowledge of tools like Google Ad word, Ad sense, Analytics and
    webmaster
    Track site performance and insights along with developing new processes to improve
    Spreading and expanding the business digitally with different digital marketing tools

    Ecommerce
    Maintaining E-commerce platform and running campaign to boost sales on E-
    commerce websites
    Developing and executing the E-commerce marketing plan and keeping a track of it
    Stays aware of changes in the online marketing environment and adjusts plan Marketing. This bigger role will excite and challenge you, while providing the opportunity for rapid career advancement.
    As a Digital Marketing Executive, you will be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and which will boost sales.

Salary: INR 3,00,000 - 6,00,000 P.A.

Industry: Education / Teaching / Training

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Roles and Responsibilities:
    1) Keyword research, competitive analysis to ensure the health of the website in the online space.
    2) Recommend changes to website architecture, content, linking and other factors to improve SEO positions
    3) Seeking out new opportunities for online marketing campaigns
    4)Coming up with new strategies in digital Marketing
    5)Maintaining and implementation of E-commerce Marketing and enhancement of sales on Ecommerce Platforms
    6) Basic knowledge of Google Analytics and webmaster tools to track progress
    7) On Page and Off Page optimization
    8) Creating and maintaining social networking channels
    9) Execution on Social Media Marketing efforts
    10) Attracting new audiences and spreading awareness to the existing prospects through email marketing platforms
    11) Track site performance and insights along with developing new processes to improve
    12) Generating content ideas and driving content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
    13) Channel management of digital content hubs and preparing content for WordPress, blogs and articles
    14) Spreading and expanding the business digitally with different digital marketing tools

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate

Doctorate:Doctorate Not Required

Company Profile:

Vikalp India Pvt. Ltd.

Vikalp India Pvt. Ltd.
http://vikalpindia.com/Home.aspx
About Us:
Vikalp is a social enterprise where researchers, professionals and social activists have come together to integrate "learning by doing" with blackboard teaching. We are funded by http://acumen.org/ and supported by http://www.fsg.org/. We work with parents, students and teachers of government and private schools across 5 states in India.
Award & Recognition
* Recipient of School of Educators Global Education Award 2014 as Best Educational Suppliers.
* Finalist as most innovative manufacturing SME for innovative usage of technology.
* Awarded the best business plan as part of 10,000 women entrepreneurs by ISB, Goldman Sachs and BIMTECH
Website: http://vikalpindia.com/
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