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Digital Marketing Manager

5 - 8 Years

Delhi NCR

Not Disclosed by Recruiter

Openings: 1Posted: 48 days agoJob Applicants: 1274Job Views: 1462
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Job Description

About the Organization

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands , the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics , as well as in consumer health . Philips' health technology portfolio generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries.

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, focused on improving people's lives through meaningful innovation in the areas of Health Care and Personal Health . Philips has strong Brand Equity and recognized amongst most Innovative Companies globally growing better than industry and gaining market shares across categories.

Job Title: Digital Marketing Manager

Job location: Gurgaon

Reports to: Head - Digital Marketing

You are responsible for

  • Develop Digital approach and plans for Health Care business of Philips, executing campaigns for B2B audience.
  • Develop and manage digital marketing campaigns leveraging Search, Social media, Influencer Marketing, Display, OTT/video marketing, CRM, Content Marketing, event amplification, Ecommerce, etailers etc. Recommend budgets and plan for given business or marketing objective.
  • Develop and manage the Search marketing strategy, SEO / SEM. Gather search trends, study audience behavior to find out insights on the category, target audience and demand. Search Engine Optimization of the website to increase organic traffic.
  • Optimize the website and content with vendors for better rankings. Prepare annual website content calendar and collaborate with business stakeholders for execution. Develop content marketing plan and execute.
  • Manage Philips ecommerce stores to enhance Direct to Customers / business propositions. Create a business plan and collaborate with stakeholders to increase revenues from the stores.
  • Populate content and images on the website basis new launches, creating landing pages for new campaigns events and developing mailer campaigns for Customer relationship management etc.
  • Social Listening and monitoring, Social media calendar development. Amplify B2B events and leverage KOL relationship on Digital.
  • Familiarity with CRM(Customer Relationship Management) systems /marketingautomation tools like Eloqua, SFDC and execute Email Campaign Management
  • Measure performance and ROI ofdigitalmarketingefforts using a variety of analytics tools (Omniture, Salesforce, Google Analytics, social listening tools etc.). Digital Lead management E2E tracking to find Opportunities and conversions from leads generated on Digital.
  • Track and analyze website traffic flow and conversions/leads to measure performance. Monitor the trends and provide regular internal reports. Propose optimization steps.
To succeed in this role, you should have the following skills and experience
  •   6-7 years of hands on digital marketing experience with strong technical knowledge. Experience in B2B and Healthcare industry will be given preference
  • Preferably MBA with experience in Healthcare industry and B2B environment
  • Strong Communication and influencing skills
  • Strong stakeholder management skills

Salary: Not Disclosed by Recruiter
Industry: Medical / Healthcare / Hospitals
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Full Time, Permanent

Desired Candidate Profile

PG - MBA/PGDM - Any Specialization

Company Profile

Philips India Limited
Philips Innovation Campus (PIC), Bangalore is a division of Philips Electronics India Limited, which is owned 96% by Royal Philips Electronics N.V., The Netherlands. It was established in August 1996, with the objective of meeting the growing need for high-quality, cost-effective software development capacity within the Philips organization. From a share of 8% of the total software resource of Philips in 1998, PIC's share has now gone up and is around 20%Working at Philips Innovation Campus are about 1600 of the industry's finest professionals, using state-of-the-art software engineering paradigms and platforms including real-time systems, component-based software engineering, multi-threaded architecture and ASIC design methodologies in deep sub-micron technologies to drive the creation of tomorrow's products and services.PIC is an ISO 9001/TickIT, SEI CMM SM Level 5 company and has emerged as a critical partner in the development of strategic and futuristic technologies for Philips worldwide.PIC has built-up extensive know-how and expertise in the software engineering and technology domains relevant to its business. Its software expertise is primarily in the areas of embedded and information system engineering, architecture design, programming and testing. The IC design expertise is in the areas of logic and circuit design. In addition, competencies in the areas of project management, requirement engineering and quality assurance have been established to offer customers, products and services of the highest quality, at the fastest time-to-market and the lowest cost of ownership.
View Contact Details+
Contact Details

Recruiter Name:Adiga

Contact Company:Philips India Limited


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