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Digital Marketing Manager (hospitals)

8 - 13 yrs
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Competitive Salary Openings: 1 Posted 30+ days ago Job Applicants: 281 Job Views: 597

Job Description

 
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    You will be responsible for developing and executing digital strategies and recommendations including user experiences, information architectures, interactive B2B & B2C marketing, corporate web site, online lead generation and content strategies Strategize, optimize, and manage content.

    • Develop a global digital marketing roadmap to support brand building, client engagement and lead generation; 
    • Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics. 
    • Coordinate social media activities by actively engaging in consumer and Industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to websites. 
    • Analyze data, determine insights, and develop recommendations to optimize the user experience of websites and other digital forms of marketing. 
    • Track and measure online advertising and promotional programs. 
    • Design test strategies and creative to optimize results. 
    • Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization) copywriting. 
    • Manage SEO (organic and paid) projects. 
    • Keep abreast of industry trends and opportunities. 
    • Manage digital marketing agencies and vendor relationship(s). 
    • Manage content management system

Salary: Competitive Salary

Industry: Medical, Healthcare, Hospitals

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

    Please refer to the Job description above

Education-

PG:Any Postgraduate - Any Specialization

Company Profile:

Quadrangle Search

A leading chain of hospital
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