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Digital Marketing Manager with a Fortune 100 Company in Noida

4 - 9 yrs
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9,00,000 - 9,50,000 PA. Openings: 2 Posted 30+ days ago Job Applicants: 650 Job Views: 1500+

Job Description

 
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    Excellent English written and oral communications skills a must. 

    Excellent working knowledge of PPC is a must.


    Responsibilities:-
    • Advise key stakeholders and drive global client success based on most important business drivers.
    • Effectively present technical details to a non-technical audience
    • Communicate confidently and proactively with customers throughout the project lifecycle.
    • Manage multiple client engagements simultaneously in a 24/5 environment.
    • Manage customer expectations appropriately and keep projects on schedule and within scope
    • Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses.
    • Desire and willingness to test, embrace and encourage new technologies, product offerings and marketing channels
    • Provide client recommendations to include: search engine marketing, display remarketing, biddable ad exchange media, social media advertising, mobile, social, creative, and analytics
    • Define clients' business needs and identify areas of opportunity to increase account growth and drive revenue
    • Provide leadership in the development of client strategies and presentations
    • Contribute to company initiatives, processes and roll-outs
    • Business Reporting
    • Creative & Display optimization
    • Budget confirmation and benefit simulation curves
    • Pre-launch builds along with Domain blocking
    • Campaign builds and audits

    Shift Timings:- 7 pm to 4 am

Salary: INR 9,00,000 - 9,50,000 PA.

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Specialist

Employment Type: Permanent Job, Full Time

Other Keyskills

Desired Candidate Profile

    Education - Business Marketing Graduate or Post Graduate

    Digital Marketing Skills

    • Solid understanding of general business models, concepts and strategies
    • Must be self-motivated, responsive, professional and dedicated to customer success
    • Possess an innovative, problem-solving, and solutions-oriented mindset
    • Exceptional organizational, presentation, and communication skills both verbal and written
    • Preferred previous experience in Search Engine Marketing (PPC) that should include, but is not limited to:   
    1. Campaign builds
    2. Campaign optimization (keyword optimization, search term reporting, keyword expansion, GDN/Content campaigns, site link optimization, ad copy optimization, etc.)
    3. Testing methods such as landing page tests and ad copy tests.
    4. Campaign analysis (time targeting, latency analysis, attribution analysis, geo reporting, etc)
    5. Experience in or ability to learn strong technical understanding of how search tracking works :
    • a) Including the testing of tracking tags
    • b) A basic understanding of how de-duping with other technologies such as Google Analytics, Atlas and DFA works
    • c) Quick adoption of using new technologies, ideally with experience in using technologies such as Google AdWords, Adobe Search Center, Kenshoo or Marin

    Technical Skills
    • Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to) :
    1. Vlookups, basic formulas like sum, sumif, iferror, etc.
    2. Pivot Tables and Graphs
    3. Macros
    • 5 years experience working with business intelligence systems and/or web analytic platforms.

    Certifications & Licenses:-
    • Digital Marketing Fundamental
    • Google AdWords
    • Google Analytics
    • MS Office

Education-

UG: Any Graduate - Any Specialization, B.B.A / B.M.S - Management

PG:Any Postgraduate - Any Specialization

Company Profile:

DIN Engineering Services LLP

DIN Engineering Services offers World-Class, Multi-Platform, Multi-Discipline Engineering Design/Drafting and IT/ITes Staffing Services to its global clientele.

This position is for ADOBE INDIA and would be based in NOIDA.
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Job Posted by

Sakshi Srivastava Assistant Manager HR DIN Engineering Services LLP

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