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Digital Marketing Specialist - Ecommerce

2 - 6 yrs
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Not Disclosed by Recruiter Posted 30+ days ago Job Applicants: 716 Job Views: 667

Job Description

 
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    Digital Marketing Specialist - eCommerce (2-6 yrs)

    Digital Marketing Specialist-Amazon Ads


    Purpose of this position:

    - To create & implement programmatic campaigns for Medlife private brand products

    - Reporting, dashboarding, performance review and optimization of all such campaigns

    - Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in Amazon Ads.

    - Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization

    - Good analytical skills with an ability to drive meaningful actions from large data sets

    - Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams

    - Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting

    Responsibilities:

    - To research on DSP, DMP for Medlife & finding suitable tools, platforms, vendors for launching Medlife's Campaign in this channel

    - To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions

    - To scale up this channel at good ROI for business and making it top contributor in revenue for Medlife

    Expected Outcomes:

    - Increased Revenue from this channel.

    - ROI is as per business requirement

    - ROI from individual campaigns is tracked, maintained and improved

    - Ensure repeat rate from this channel is as per business requirements

    Education:

    - Any UG, PG.

    - Good to have MBA but not mandatory.

    Experience in Industry:

    - Experience in start-ups, small teams required

    - Experience in marketing team required

    - Experience in health & wellness industry is preferred but not mandatory

    - Experience to start content properties from scratch & take them to a decent level is required

    - Understanding of metrics like conversion rate, visits, click through rate required.


    Experience on Tools:

    - Proficiency on Google-analytics to understand metrics of conversions & click through rates.

    Mandatory:

    - Passion for Customer satisfaction.

    - Fanaticism for quality.

    - Good Grasp on content & concepts of customer psychology for marketing

    - Working understanding of digital marketing.

    - Comfortable with lots of data analysis and data driven decision making.-

    - Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

    - Proven track record of delivering tangible results within their respective functions

    - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

    - High levels of integrity, autonomy, and self-motivation.

    - Excellent analytical, organizational, project management and time management skills.

Salary: Not Disclosed by Recruiter

Industry: Internet, Ecommerce

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type: Permanent Job, Full Time

Keyskills

Desired Candidate Profile

     

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization, MBA/PGDM - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Catalyst

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