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Job Opportunities For Solution Marketing Heads

9 - 14 Years

Bengaluru, Hyderabad

Not Disclosed by Recruiter

Openings: 1Posted: 28 days agoJob Applicants: 776Job Views: 810
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Job Description

Job Description Summary

The Solutions Marketing, Communications role is critical to the evolution of Cyient's marketing organization and go-to-market strategy as it focuses on developing and delivering more services and solutions across the customer's value chain. This global role will be a pivotal change agent and help establish marketing as a catalyst to drive market adoption and accelerate growth. The Solutions Marketer will lead the commercialization strategy, creating and executing integrated marketing programs that drive relevance, create access, and capture value across the Communications' industry segments and regions. In addition, this role will require collaboration with stakeholders and subject-matter experts in strategy, sales, marketing, and solution development to codify and define solution sales plays, create core sales  enablement assets, and support and create content to support demand generation efforts. The ideal candidate will bring inspirational and energized leadership, an ambitious spirit, and best-in-class marketing practices.

Job Description

Key Responsibilities


Market Evangelism : Clearly identify the channels and generate content with the SME/ BU leaders to bring out company's value proposition across new products/solutions launches, existing solutions re-positioning into new markets, and cross-sell of solutions. Ability to visualize the broad market trends and plan out marketing activities in close coordination with stakeholders for effective execution.

Marketing Plan: Develops integrated marketing plans that align with business and growth objectives. Plan and execute marketing activities, Global events participation and ATL/BTL activities for new areas of the company's business.

Market Intelligence : Capture the market intelligence across geographies through various channels and provide actionable insights to Sales.

Brand Positioning & Management : Adept on implementing strategies and brand coherence across Marketing channels i.e. Digital, Advertising, Communications and Creative. Focus on content generation and client engagement through websites & other Digital channels to bring out the company's value proposition across its solution offerings.

Marketing Collateral : Develops sales tool kits and ensures alignment between the sales pitch and company's differentiated offerings across the company's portfolio.

Budget Management: Manage relevant budgets for Marketing spend, and prepare quarterly and annual budgets.

Industry Alignment : Lead the engagements with Analyst groups in order to bring out the company's value proposition in line with the BU's growth strategy.

Branding : Finalise themes and ensure proper branding as per defined standards across various global facilities like COE, Delivery centres & Experience Centres.

Salary: Not Disclosed by Recruiter
Industry: Telecom/ ISP
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Full Time, Permanent

Company Profile

Cyient Limited
We solve problems. We focus on engineering, networks and operations. But what makes us special is how we work with our customers. To us, problems are an opportunity to use our design skills and industry knowledge creatively to help our customers do more. We make them more capable, more flexible and more competitive, so they get to market faster and reach further.
And that’s how they like it: 98% of our revenue comes from customers we’ve worked with before.
Why do they keep coming back?
The Virtuous Circle
Our relationships with our clients grow the more we do for them. We call this the virtuous circle.
We often begin an engagement by offering some extra hands to free up our clients’ own teams, or help on a specific technical challenge. But that often leads to work where we address important business issues together, or even design a whole system that paves the way for a better future.
The more we work with our clients, the more they trust us. Our business is built on these close, long-term working relationships.
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Contact Details

Recruiter Name:Chepuri Bhargavi

Contact Company:Cyient Limited


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