â¢ Plan and execute a digital marketing strategy and campaign
â¢ Build and maintain our social media presence
â¢ Develop traffic plan and create goals and benchmarks to meet
â¢ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
â¢ Identify trends and insights, and optimize spend and performance based on the insights
â¢ Brainstorm new and creative growth strategies
â¢ Collaborate with internal teams to create and manage social media presence and optimize user experience
â¢ Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points
â¢ Develop, evaluate and oversee the implementation of A/B testing protocols and procedures1
â¢ Collaborate with agencies and other vendor partners
â¢ Evaluate emerging technologies and social media platforms
â¢ Provide thought leadership and perspective for adoption of new technologies or additional social media channels where appropriate
Experience and Skills:
â¢ BS/MS degree in marketing or related field
â¢ Proven working experience in digital marketing, minimum of 5 years
â¢ Outstanding visual storytelling abilities and design talent (wording, photographs, web design, video)
â¢ Demonstrable experience leading and managing SEO2 (search engine optimization) and SEM3 (search engine marketing), marketing database, email and especially social media
â¢ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
â¢ Experience in optimizing social medial pages and user funnels
Salary: INR 30,00,000 - 45,00,000 PA.
Role Category:Senior Management
Employment Type: Full Time, Permanent
UG: Any Graduate - Any Specialization
PG:MBA/PGDM - Any Specialization
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