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Head Digital Marketing

12 - 18 yrs
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30,00,000 - 45,00,000 PA. Openings: 1 Posted 30 days ago Job Applicants: 713 Job Views: 1251

Job Description

 
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    Responsibilities:

    • Plan and execute a digital marketing strategy and campaign

    • Build and maintain our social media presence

    • Develop traffic plan and create goals and benchmarks to meet

    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    • Identify trends and insights, and optimize spend and performance based on the insights

    • Brainstorm new and creative growth strategies

    • Collaborate with internal teams to create and manage social media presence and optimize user experience

    • Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points

    • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures1

    • Collaborate with agencies and other vendor partners

    • Evaluate emerging technologies and social media platforms

    • Provide thought leadership and perspective for adoption of new technologies or additional social media channels where appropriate

    Experience and Skills:

    • BS/MS degree in marketing or related field

    • Proven working experience in digital marketing, minimum of 5 years

    • Outstanding visual storytelling abilities and design talent (wording, photographs, web design, video)

    • Demonstrable experience leading and managing SEO2 (search engine optimization) and SEM3 (search engine marketing), marketing database, email and especially social media

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    • Experience in optimizing social medial pages and user funnels

Salary: INR 30,00,000 - 45,00,000 PA.

Industry: Courier, Transportation, Freight , Warehousing

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM-Marketing

Employment Type: Full Time, Permanent

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:MBA/PGDM - Any Specialization

Doctorate:Other Doctorate

Company Profile:

ABC Consultants Pvt Ltd

ABC Consultants is the pioneer of organised recruitment services in India. Over the years, we have acted as preferred recruitment partners to multinationals and leading Indian businesses to emerge as the leading recruitment brand nationally. This combined with our role as trusted consultants for Indian professionals translates into our core capability - Building Careers, Building Organisations.

Our focus has always been on middle and senior management talent needs. We operate through domain-specialist teams spread across the country, providing customized recruitment solutions across 26 industry practices.
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