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Head - Digital Marketing - Ecommerce

6 - 11 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 217 Job Views: 744

Job Description

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    Roles and responsibilities 

    - Leading the Digital Marketing Campaigns to Existing and Potential customers via social media (incl. YT), content, affiliate, loyalty and other forthe Retail brands. Initiating new customer acquisition and business growth models.

    - Conceptualizing End to End E-Commerce Strategy and setup the pillars of marketing and customer experience functions using various creative,digital & CRM agencies.

    - Playing the role of a key anchor in the customer acquisition to get additional boost in terms of customer acquisition and GTM strategy

    - Formulation and implementation the brand and devised the media spend plan

    - Creating Annual Marketing, Customer Strategy and Annual Budget Plans

    - Handling SEO, SEM, Social & Analytics (GA) of to drive traffic to the Online/Offline Store and increase app downloads.

    - Enhancing the average customer trips to both offline and online formats put together

    - Handled ATL / BTL activations for the launch & magnifying various online promotions offline.

    - Mapping & analyzed users- journey to enhance the buying experience and conversion rate. Started the UX practice for all digital platforms.

Salary: Not Disclosed by Recruiter

Industry: Retail, Wholesale

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type: Permanent Job, Full Time



UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Foresight Management Consultants

Foresight Management Consultants is India's Retail most sought-after consulting and training organization, The Company offers strategic and tactical assessment, as well as planning and organizational solutions for achieving your goals. Whether your needs are for singular topics that seamlessly dovetail into existing systems, or end-to-end solutions covering a wide array of issues, we have the experience, skill sets and core competencies to fulfill your requirements and consistently hit the target. Our goal is always the same-look for opportunities to enhance productivity and supply the right tools to building a high-performance retail operations. Our Senior Consultants are available to meet with your executives to discuss and strategize a plan that is appropriate for your specific needs.
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