We are looking for a creative and enthusiastic Digital Marketing Head, who will be responsible for the most important function in the organisation - driving growth. You will be expected to conceptualise and execute all digital marketing efforts, while optimising on specific metrics.
- Formulate and execute the digital marketing strategy for the company across all channels
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business
- Track, report and optimise key business metrics across different channels using a variety of tools
- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes
- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI
- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels
- Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates
- Devise complete social media strategy to drive actionable results from social media campaigns
- Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proof read content pieces to ensure quality standards
- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads
Required Candidate profileQualifications:
Salary: Not Disclosed by Recruiter
Industry: IT-Software, Software Services
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing
Employment Type: Full Time, Permanent
UG: Any Graduate - Any Specialization
PG:Any Postgraduate - Any Specialization
Doctorate:Doctorate Not Required
5 - 10 yrs Gurgaon
Keyskills: ComScore, Google Analytics, Nielson Adrelevance, Digital Marketing, Sizmek
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