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Head - Digital Marketing - Internet/online

5 - 8 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 29 days ago Job Applicants: 184 Job Views: 632

Job Description

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    We are looking for a creative and enthusiastic Digital Marketing Head, who will be responsible for the most important function in the organisation - driving growth. You will be expected to conceptualise and execute all digital marketing efforts, while optimising on specific metrics.


    - Formulate and execute the digital marketing strategy for the company across all channels

    - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

    - Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

    - Track, report and optimise key business metrics across different channels using a variety of tools

    - Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

    - Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

    - Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

    - Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates

    - Devise complete social media strategy to drive actionable results from social media campaigns

    - Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proof read content pieces to ensure quality standards

    - Discover and manage relationships with influencers and other corporate alliance partners to generate more leads

    Required Candidate profile


    - At least 5 years of experience managing large scale digital marketing campaigns, preferably at a fast growing start up or e-commerce organisation.

    - Excellent understanding of SEO concepts and demonstrable experience of growing organic traffic at a previous organisation

    - Proven lead generation capabilities through paid digital mediums.

    - Excellent hands-on exposure of managing large scale campaigns on Adwords, Bing, Facebook and other ad platforms.

    - Experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximise lead flow

    - Data driven, analytical, self-actualised and enthusiastic with a proven track record

    - Good managerial skills to handle a small team

Salary: Not Disclosed by Recruiter

Industry: IT-Software, Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type: Full Time, Permanent



UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Primo Hiring

Leading Client
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