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Head - Marketing

10 - 15 yrs
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Not Disclosed by Recruiter Openings: 1 Posted 30+ days ago Job Applicants: 1209 Job Views: 2000+

Job Description

 
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    Job Profile :

    Job Responsibilities include, but not limited to:

    Classic brand management - identifying target audience, narrowing down on brand proposition, and executing it across paid, owned and earned media to create powerful word-of-mouth.

    Digital Native: Build a deeply engaged, passionate digital community for a cutting-edge ed tech product with a cult-like consumer following

    Skill Set :

    - Prior experience in leading marketing, branding and community building for a start-up is a must

    - Deep experience in growth hacking and social media leadership is a must

    Aggressive: Take no prisoners approach. The founder is extremely driven and aggressive, and the Head of Marketing should have the same all-consuming drive.

    Systems Thinking: Create strong processes and systems to build a rocket-ship. Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

    Multi-Dimensional, "Growth Hacker" Skill Set with a strong sense of ownership and radical accountability for work. The product is incredibly high quality with 20%+ conversion.

    Extremely creative/hacker mindset : Digital Native, should penetrate top Whatsapp groups, Facebook Moms groups, hundreds of offline groups, anything it takes to bring a life-changing ed-tech product to millions of customers.

    Have a global aesthetic - the product will expand globally in 3 months time and aesthetic should transcend cultural boundaries to deliver a true global experience.

    - Excellent communication and networking skills.

    Organization overview:

    An incredibly rare opportunity for a growth-obsessed, digital-native marketing leader to join a well-funded early stage Education Technology start-up backed by bulge-bracket VCs and an award winning management team. The role is ideal for someone looking to accelerate their career progression well ahead of the normal curve by seeing a high-growth global business being built from scratch and gain tremendous equity upside in the process.

Salary: Not Disclosed by Recruiter

Industry: Advertising, PR, MR, Event Management

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management

Role:Head/VP/GM-Marketing

Employment Type: Full Time, Permanent

Keyskills

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:

Kelly Services India

Leading Client
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