Job Profile :
Job Responsibilities include, but not limited to:
Classic brand management - identifying target audience, narrowing down on brand proposition, and executing it across paid, owned and earned media to create powerful word-of-mouth.
Digital Native: Build a deeply engaged, passionate digital community for a cutting-edge ed tech product with a cult-like consumer following
Skill Set :
- Prior experience in leading marketing, branding and community building for a start-up is a must
- Deep experience in growth hacking and social media leadership is a must
Aggressive: Take no prisoners approach. The founder is extremely driven and aggressive, and the Head of Marketing should have the same all-consuming drive.
Systems Thinking: Create strong processes and systems to build a rocket-ship. Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.
Multi-Dimensional, "Growth Hacker" Skill Set with a strong sense of ownership and radical accountability for work. The product is incredibly high quality with 20%+ conversion.
Extremely creative/hacker mindset : Digital Native, should penetrate top Whatsapp groups, Facebook Moms groups, hundreds of offline groups, anything it takes to bring a life-changing ed-tech product to millions of customers.
Have a global aesthetic - the product will expand globally in 3 months time and aesthetic should transcend cultural boundaries to deliver a true global experience.
- Excellent communication and networking skills.
An incredibly rare opportunity for a growth-obsessed, digital-native marketing leader to join a well-funded early stage Education Technology start-up backed by bulge-bracket VCs and an award winning management team. The role is ideal for someone looking to accelerate their career progression well ahead of the normal curve by seeing a high-growth global business being built from scratch and gain tremendous equity upside in the process.
Salary: Not Disclosed by Recruiter
Industry: Advertising, PR, MR, Event Management
Role Category:Senior Management
Employment Type: Full Time, Permanent
UG: Any Graduate - Any Specialization
PG:Any Postgraduate - Any Specialization
Doctorate:Doctorate Not Required
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